关于平面广告设计的诱导问题研究
发布时间：2018-07-22 15:51
【摘要】： 科技的高速发展加速了信息时代的到来,广告在信息时代更是无孔不入,触及到生活的各个角落。广告作为商品信息传递的主要方式,怎样才能在浩如烟海的信息中使受众注意到你的广告就成为广告信息传递的前提条件。换言之,就是广告如何对受众的感官或心理产生诱导。广告的诱导是以打破常规的形式为主要传达特点来刺激人们的感觉器官,最终使受众在感官或心理上产生新奇感并留下深刻记忆的心理体验。平面广告主要是依靠刺激受众的视觉感官来传播信息的,但是,受众对于外界视觉符号的刺激是有选择性的接收,并不是所有的符号都可以进入视觉思维领域,只是对其感兴趣的视觉符号或信息进行接收并进行解读,因此,诱导对于平面广告而言其意义就更为突出。鉴于此,本文就针对平面广告设计的诱导问题进行探讨与研究。文章分为三个部分。第一部分主要把广告媒体进行分类比较,从中了解不同媒体的特点;第二部分主要对平面广告诱导的作用及其理论基础进行阐述;第三部分阐述在平面广告设计中实现诱导的途径。通过以上三个部分对平面广告设计的诱导问题进行研究,希望可以为平面广告的实践起到一定的理论指导作用。
[Abstract]:The rapid development of science and technology has accelerated the arrival of the information age, advertising is pervasive in the information age, touching every corner of life. Advertising as the main way of commodity information transmission, how to make the audience pay attention to your advertisement is the precondition of advertising information transmission. In other words, it is how advertising induces the audience's senses or psychology. The inducement of advertisement is a psychological experience which takes breaking the normal form as the main communication characteristic to stimulate people's sensory organ and finally make the audience produce novelty in the sense organ or psychology and leave deep memory. Print advertising mainly relies on stimulating the visual senses of the audience to spread information. However, the audience can selectively receive the external visual symbols, and not all the symbols can enter the field of visual thinking. Only the interested visual symbols or information are received and interpreted, so the significance of inducement is more prominent for print advertising. In view of this, this paper discusses and studies the inducement of print advertising design. The article is divided into three parts. The first part mainly classifies and compares the advertising media to understand the characteristics of different media, the second part mainly expounds the function and theoretical basis of print advertising induction. The third part describes the ways to achieve guidance in print advertising design. Through the research of the three parts above, we hope to play a certain role in guiding the practice of print advertising.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524.3
本文编号：2137967
[Abstract]:The rapid development of science and technology has accelerated the arrival of the information age, advertising is pervasive in the information age, touching every corner of life. Advertising as the main way of commodity information transmission, how to make the audience pay attention to your advertisement is the precondition of advertising information transmission. In other words, it is how advertising induces the audience's senses or psychology. The inducement of advertisement is a psychological experience which takes breaking the normal form as the main communication characteristic to stimulate people's sensory organ and finally make the audience produce novelty in the sense organ or psychology and leave deep memory. Print advertising mainly relies on stimulating the visual senses of the audience to spread information. However, the audience can selectively receive the external visual symbols, and not all the symbols can enter the field of visual thinking. Only the interested visual symbols or information are received and interpreted, so the significance of inducement is more prominent for print advertising. In view of this, this paper discusses and studies the inducement of print advertising design. The article is divided into three parts. The first part mainly classifies and compares the advertising media to understand the characteristics of different media, the second part mainly expounds the function and theoretical basis of print advertising induction. The third part describes the ways to achieve guidance in print advertising design. Through the research of the three parts above, we hope to play a certain role in guiding the practice of print advertising.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524.3
【引证文献】
相关期刊论文 前1条
1 吴佳;;广告设计中的视觉诱惑[J];艺术与设计(理论);2011年10期
相关硕士学位论文 前3条
1 韩霞;电视媒介形象建构[D];内蒙古大学;2012年
2 孔茹;平面广告设计在市场营销中的应用研究[D];江西师范大学;2012年
3 周易华;中国茶文化对茶叶包装设计的影响研究[D];湖南师范大学;2013年
，本文编号：2137967
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