新媒体语境下产品形象系统（PIS）数字化构架的研究与实现
发布时间：2018-07-25 10:58
【摘要】：本文针对产品形象系统(PIS)研究的现状,分析了数字化技术研究的热点,提出了PIS数字化构架可行性的理论,进行了新媒体和PIS完美融合的有效尝试。从设计内容、制作技术、构架体系、管理模式以及评介方式和未来发展等方面,阐述了新媒体语境下PIS的数字化构架对提升企业产品的品牌影响力具有积极的意义。 在具体的研究过程中,通过制定PIS数字化设计的项目内容,整合产品形象数字化的信息数据库。并制定了实现这些内容的相关软件突出技术的解决方案,为数字化PIS的构架提供了技术保证。 基于新媒体传播的形式和传播的特点,对企业产品形象系统(PIS)进行快速有效的数字化构架,形成了以数字化的PMI、数字化的PBI和数字化的PVI为主干的三大功能模块体系。为便于统一管理,形成一整套规范的PIS信息数据库,并采用SQL Sever作为后台数据库来进行科学地规范管理,实现信息数字网络化地传输。通过集成开发环境Visual Studio,提出设计开发一个人机交互系统,满足各种信息的添加、编辑修改、输入输出等,以便高效地管理各种信息,保证数据库的完整性、一致性和安全性。 为有效开展这方面的研究工作,借助本人在行若公司所参与策划的Chlitina克丽缇娜产品形象数字化设计的方案,来举证这一理论研究的可行性,总结出一套行之有效的产品形象系统(PIS)数字化构架的解决方案。从产品的企业文化特色入手,将PIS与新媒体的数字技术和传播方式结合起来,运用不同的数字化表现形式,把新媒体的一些新生的具有顽强生命力的因素应用于产品形象设计之中,在最广泛的层面,进行最有效地传播。在具体实践中,将这一理论指导Chlitina产品形象的设计实践。从而保证产品形象设计的统一性,将整个Chlitina产品形象予以数字化、视觉化、系统化、规范化和多媒体化。 本论文完成的研究工作: 1、制定了包括产品形象的文本、图像、视频及音频等数字化设计的项目内容。针对设计的内容,以产品形象数字化技术的运用为切入点,提出了图形图像处理、动画设计、视音频处理、网页多媒体交互和虚拟现实互动设计数字技术的解决方案。 2、为快速融合各种数字化的新媒体,架构了PIS高效的数字化体系和传播体系。针对PIS信息数据库,运用SQL Sever作为后台数据库来进行规范管理,并提出了评价的方式。 3、针对克丽缇娜产品市场的需求,制作了产品形象数字化的平面广告和在线电子月刊,编写数字化的PI手册,制作适合各种媒体发布的数字化的视频广告和三维立体形象的互动展示,并建立产品形象宣传的网站,搭建产品数字化交互营销的网络平台。 4、通过市场的测试评估,认可了这些实施的方案,体现了PIS的数字化构架这一理论研究的可行性和实用性。最后针对PIS数字化构架的发展趋势提出了未来工作的展望。 通过以上的研究工作,对产品形象进行了全方位、系统化、数字化的视觉设计探讨,以此架构起新媒体时代产品形象系统(PIS)的数字化体系,塑造企业产品新的技术形象和品牌形象,增强企业产品在市场中的竞争优势,推动新媒体语境下PIS数字化构架理论的研究和发展。
[Abstract]:In view of the present situation of the research on product image system (PIS), this paper analyzes the hot spots in the research of digital technology, puts forward the theory of the feasibility of PIS digital architecture, and carries out an effective attempt to perfect the fusion of new media and PIS, and expounds the new aspects of design content, manufacturing technology, architecture, management mode, evaluation method and future development. Under the media context, the digital architecture of PIS has positive significance to enhance the brand impact of enterprise products.
In the process of specific research, through the formulation of the content of the PIS digital design, the information database of the digital product image is integrated, and the solution of the related software outstanding technology is formulated, which provides the technical guarantee for the architecture of the digital PIS.
Based on the characteristics of the form and communication of the new media communication, the enterprise product image system (PIS) is rapidly and effectively digitized, and the three functional modules of the digital PMI, digital PBI and digital PVI are formed. In order to facilitate the unified management, a set of standardized PIS information databases are formed, and SQL Sever is adopted. As a back-end database, scientific and standardized management is carried out to realize the transmission of information digitally. Through the integrated development environment Visual Studio, a design and development of a personal computer interactive system is proposed to satisfy the addition of various information, edit and modify, input and output, so as to efficiently manage all kinds of information and ensure the integrity and consistency of the database. And safety.
In order to carry out this research work effectively, with the help of the plan of the digital design of Chlitina Christina's product image, which is planned by the company, to prove the feasibility of this theoretical research, a set of effective solutions for the digital architecture of the product image system (PIS) is summed up. Hand, combining PIS with the digital technology and communication mode of new media, using different forms of digital representation, some new new media are applied to the design of product image, and the most effective communication is carried out at the most extensive level. In the concrete practice, this theory will guide the Chlitina product. The design practice of the image ensures the unity of the product image design, and digitize, visualize, systematize, standardize and multimedia the whole Chlitina product image.
The research work completed in this paper:
1, the project content of digital design, including text, image, video and audio, which includes the image of the product is formulated. Aiming at the content of the design, with the application of the digital technology of product image as the breakthrough point, this paper puts forward a solution to the digital technology of graphic image processing, animation design, video and audio processing, web multi vector interaction and virtual reality interactive design. Case.
2, in order to quickly integrate various new digital media, the efficient digital system and communication system of PIS are constructed. According to the PIS information database, the SQL Sever is used as the backstage database to standardize the management, and the way of evaluation is put forward.
3, in view of the demand of Keri Tina's product market, the digital graphic advertisement and online electronic monthly magazine are made, the digital PI Handbook is written, the interactive display of digital video advertisement and three-dimensional image suitable for various media publications is made, and the website of product image publicity is set up, and the digital interactive camp of the product is built. The sale of the network platform.
4, through the test and evaluation of the market, the implementation of the scheme is approved, which reflects the feasibility and practicability of the theoretical research of the digital architecture of PIS. Finally, the prospect of the future work is put forward for the development trend of the PIS digital framework.
Through the above research work, the product image has been carried out in all directions, systematized and digitized visual design to construct the digital system of the product image system (PIS) in the new media era, to shape the new technical image and brand image of the enterprise products, to enhance the competitive advantage of the enterprise products in the market, and to promote the PI in the context of the new media. The research and development of S digital architecture theory.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TP311.52
本文编号：2143613
[Abstract]:In view of the present situation of the research on product image system (PIS), this paper analyzes the hot spots in the research of digital technology, puts forward the theory of the feasibility of PIS digital architecture, and carries out an effective attempt to perfect the fusion of new media and PIS, and expounds the new aspects of design content, manufacturing technology, architecture, management mode, evaluation method and future development. Under the media context, the digital architecture of PIS has positive significance to enhance the brand impact of enterprise products.
In the process of specific research, through the formulation of the content of the PIS digital design, the information database of the digital product image is integrated, and the solution of the related software outstanding technology is formulated, which provides the technical guarantee for the architecture of the digital PIS.
Based on the characteristics of the form and communication of the new media communication, the enterprise product image system (PIS) is rapidly and effectively digitized, and the three functional modules of the digital PMI, digital PBI and digital PVI are formed. In order to facilitate the unified management, a set of standardized PIS information databases are formed, and SQL Sever is adopted. As a back-end database, scientific and standardized management is carried out to realize the transmission of information digitally. Through the integrated development environment Visual Studio, a design and development of a personal computer interactive system is proposed to satisfy the addition of various information, edit and modify, input and output, so as to efficiently manage all kinds of information and ensure the integrity and consistency of the database. And safety.
In order to carry out this research work effectively, with the help of the plan of the digital design of Chlitina Christina's product image, which is planned by the company, to prove the feasibility of this theoretical research, a set of effective solutions for the digital architecture of the product image system (PIS) is summed up. Hand, combining PIS with the digital technology and communication mode of new media, using different forms of digital representation, some new new media are applied to the design of product image, and the most effective communication is carried out at the most extensive level. In the concrete practice, this theory will guide the Chlitina product. The design practice of the image ensures the unity of the product image design, and digitize, visualize, systematize, standardize and multimedia the whole Chlitina product image.
The research work completed in this paper:
1, the project content of digital design, including text, image, video and audio, which includes the image of the product is formulated. Aiming at the content of the design, with the application of the digital technology of product image as the breakthrough point, this paper puts forward a solution to the digital technology of graphic image processing, animation design, video and audio processing, web multi vector interaction and virtual reality interactive design. Case.
2, in order to quickly integrate various new digital media, the efficient digital system and communication system of PIS are constructed. According to the PIS information database, the SQL Sever is used as the backstage database to standardize the management, and the way of evaluation is put forward.
3, in view of the demand of Keri Tina's product market, the digital graphic advertisement and online electronic monthly magazine are made, the digital PI Handbook is written, the interactive display of digital video advertisement and three-dimensional image suitable for various media publications is made, and the website of product image publicity is set up, and the digital interactive camp of the product is built. The sale of the network platform.
4, through the test and evaluation of the market, the implementation of the scheme is approved, which reflects the feasibility and practicability of the theoretical research of the digital architecture of PIS. Finally, the prospect of the future work is put forward for the development trend of the PIS digital framework.
Through the above research work, the product image has been carried out in all directions, systematized and digitized visual design to construct the digital system of the product image system (PIS) in the new media era, to shape the new technical image and brand image of the enterprise products, to enhance the competitive advantage of the enterprise products in the market, and to promote the PI in the context of the new media. The research and development of S digital architecture theory.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TP311.52
【参考文献】
相关期刊论文 前4条
1 唐权;周蓉;;Photoshop抠图技术剖析[J];福建电脑;2010年01期
2 穆荣兵;产品形象设计及评价系统研究[J];桂林电子工业学院学报;2000年02期
3 罗庆;;PIS,产品形象识别系统[J];商业经济;1998年08期
4 田少煦;数字化设计及其基本特征[J];装饰;2003年07期
相关硕士学位论文 前1条
1 滕佳华;产品形象识别系统研究[D];山东大学;2006年
，本文编号：2143613
本文链接：https://www.wllwen.com/wenyilunwen/guanggaoshejilunwen/2143613.html
