多元文化不能用一把卡尺衡量——简论电视栏目的收视率及其它

发布时间：2018-07-25 18:08

【摘要】：本刊《栏目冲浪》自开办以来,曾陆续刊登了各地电视台一批品牌栏目或优秀栏目的评介和经验总结的文章。这对各地电视台继续办好各色栏目、提高各色栏目的质量,应当说是大有裨益的。本期发表的杨树林和伊云两作者的文章颇有新意:它们摈弃了以往某些文章一味吹捧或带有广告意味的文风,从微观或宏观的不同视角,对某些电视栏目的偏颇或个性进行了比较中肯的剖析,并提出了自己的不同的见解。诚然,一个有个性的品牌电视栏目能赢得较高的收视率往往是电视人梦寐以求的事情,但是,它的思想、艺术品位能否得到大家普遍的认可,则是我们电视人始终不能掉以轻心的。要把“高收视率”与“高品位”两者完美地统一起来,其中有许多复杂而现实的问题需要进一步的思考和探讨。我们以为,良方良策还得靠众人一起来谋划。我们恳切地希望各界人士、各位方家继续就这些问题进行深入的研究和讨论。欢迎大家多多赐稿。
[Abstract]:Since its inception, we have published a batch of brand columns or excellent columns in various TV stations. This should be of great benefit to local TV stations to continue to run all kinds of columns and improve the quality of these columns. The articles published in this issue by Yang Shulin and Yi Yun are quite innovative: they reject the style of some previous articles that are blindly touted or have advertising implications, and from different micro and macro perspectives. This paper analyzes the bias or personality of some TV programs and puts forward their own opinions. It is true that it is often the dream of TV people to win higher ratings for a brand TV program with personality, but whether its thought and artistic taste can be universally recognized. Then we TV people can never take it lightly. In order to unify "high ratings" and "high grade" perfectly, there are many complicated and realistic problems that need further consideration and discussion. We thought it was up to everyone to plan the best way. We sincerely hope that people from all walks of life and Fangjia will continue to study and discuss these issues in depth. Welcome to all of you for your contributions.
【作者单位】：中央电视台
【分类号】：G223

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