基于行动体验的数字媒体广告交互设计
发布时间：2018-07-29 06:29
【摘要】：传统的单向信息传播在如今这个网络飞速发展的时代,已经不能满足大众对信息的需求。新媒体的发展给传统媒体带来了极大的挑战,对于传统的平面广告和视听广告也带来了巨大的冲击。本文主要以数字媒体交互广告的出现、交互广告设计的特点和优势以及常见类型来进行分析。
[Abstract]:The traditional one-way information communication in the era of rapid development of the network has been unable to meet the mass demand for information. The development of new media brings great challenges to the traditional media, and also brings great impact to the traditional print advertising and audio-visual advertising. This paper mainly analyzes the appearance of digital media interactive advertising, the characteristics and advantages of interactive advertising design and common types.
【作者单位】： 东莞理工学院城市学院;
【分类号】：F713.8;G206
本文编号：2151823
[Abstract]:The traditional one-way information communication in the era of rapid development of the network has been unable to meet the mass demand for information. The development of new media brings great challenges to the traditional media, and also brings great impact to the traditional print advertising and audio-visual advertising. This paper mainly analyzes the appearance of digital media interactive advertising, the characteristics and advantages of interactive advertising design and common types.
【作者单位】： 东莞理工学院城市学院;
【分类号】：F713.8;G206
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