我国B2C模式医药电子商务的发展问题与对策研究
发布时间：2018-07-29 11:15
【摘要】：目的：随着市场经济的蓬勃发展,医药生产领域向外资开放,商品经营方式日趋多样。特别是医药流通体系的建立和发展迅速,电子商务不断被广泛应用与深化,通过电子商务手段开拓网上业务,正成为一股不可阻挡的潮流。我国医药企业从2005年底才逐步开展电子商务,大多数企业选择B2C模式经营。电子商务将成为未来贸易业务的主要增长方向,其应用和推广将给社会和经济带来极大的利益。为了加快我国医药电子商务体系建设,科学、规范地应用现代化经营手段,更好的为医药经济服务,本文针对当前医药B2C各环节发展过程中所显现的问题进行了总结分析,探索完善政府医药监管模式和企业运作的方法,在保证药品安全有效的前提下,为促进我国医药电子商务发展提供对策及建议,使B2C药品交易安全、经济、便利、更好地为社会服务。 方法：以医药电子商务相关政策法规发展进程为基础,结合电子商务法律和医药B2C的发展现状,与实体药店做对比总结医药领域开展B2C模式电子商务所具有的优势及其实际运行过程中所存在的问题；分析企业经营方式和政府监管政策的相关性,参考国外医药电子商务发展体系和成功经验,试图为政府提供政策、法律等监管措施方面的咨询与建议,为企业提出促进医药B2C发展更好的方法。 结论：B2C模式医药电子商务的存在与发展是基于现代网络技术的发展和潜在消费群体的快速增长之上。其发展速度及竞争力,不仅仅依靠政府的支持、配套完善的政策法规、产品价格的优势,还需要有效的对消费者进行正确的用药指导、提供良好的售前售后服务。核心的问题是：构建快速安全的药品物流体系和支渠道、完善的政府监管体系、组织良好的商业结构、设计良好的网络基础、有效的广告宣传等众多方面因素。
[Abstract]:Objective: with the vigorous development of market economy, the field of pharmaceutical production is open to foreign capital, and the way of commodity management is becoming more and more diverse. Especially with the rapid establishment and development of pharmaceutical circulation system, electronic commerce has been widely used and deepened. It is becoming an irresistible trend to open up online business by means of electronic commerce. Since the end of 2005, Chinese pharmaceutical enterprises began to develop e-commerce step by step, and most of them chose B 2 C mode to operate. Electronic commerce will become the main growth direction of trade business in the future, and its application and promotion will bring great benefits to society and economy. In order to speed up the construction of pharmaceutical electronic commerce system, apply the modern management means scientifically and normatively, and better serve the pharmaceutical economy, this paper summarizes and analyzes the problems in the development process of current medicine B2C. To explore and improve the mode of government medicine supervision and the operation of enterprises, to provide countermeasures and suggestions for promoting the development of pharmaceutical electronic commerce under the premise of ensuring the safety and effectiveness of drugs, and to make B2C drugs trade safe, economical and convenient. Better serve the society. Methods: based on the development process of the policies and regulations related to medical electronic commerce, the current situation of the development of electronic commerce law and medicine B2C was combined. Compared with the real pharmacy, the paper summarizes the advantages of developing B2C mode electronic commerce in the field of medicine and the problems existing in the actual operation process, and analyzes the correlation between the enterprise management mode and the government supervision policy. Referring to the development system and successful experience of foreign pharmaceutical electronic commerce, this paper tries to provide the government with advice and suggestions on supervision measures such as policies and laws, and puts forward better methods to promote the development of pharmaceutical B2C for enterprises. Conclusion the existence and development of pharmaceutical e-commerce based on the development of modern network technology and the rapid growth of potential consumers. Its development speed and competitiveness not only rely on the support of the government, complete policies and regulations, the advantages of product prices, but also need to effectively guide the correct medication to consumers, and provide good pre-sale after-sales service. The key problems are: constructing a fast and safe drug logistics system and branch channels, perfecting the government supervision system, organizing a good commercial structure, designing a good network foundation, effective advertising and so on.
【学位授予单位】：成都中医药大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F426.72;F724.6
本文编号：2152511
[Abstract]:Objective: with the vigorous development of market economy, the field of pharmaceutical production is open to foreign capital, and the way of commodity management is becoming more and more diverse. Especially with the rapid establishment and development of pharmaceutical circulation system, electronic commerce has been widely used and deepened. It is becoming an irresistible trend to open up online business by means of electronic commerce. Since the end of 2005, Chinese pharmaceutical enterprises began to develop e-commerce step by step, and most of them chose B 2 C mode to operate. Electronic commerce will become the main growth direction of trade business in the future, and its application and promotion will bring great benefits to society and economy. In order to speed up the construction of pharmaceutical electronic commerce system, apply the modern management means scientifically and normatively, and better serve the pharmaceutical economy, this paper summarizes and analyzes the problems in the development process of current medicine B2C. To explore and improve the mode of government medicine supervision and the operation of enterprises, to provide countermeasures and suggestions for promoting the development of pharmaceutical electronic commerce under the premise of ensuring the safety and effectiveness of drugs, and to make B2C drugs trade safe, economical and convenient. Better serve the society. Methods: based on the development process of the policies and regulations related to medical electronic commerce, the current situation of the development of electronic commerce law and medicine B2C was combined. Compared with the real pharmacy, the paper summarizes the advantages of developing B2C mode electronic commerce in the field of medicine and the problems existing in the actual operation process, and analyzes the correlation between the enterprise management mode and the government supervision policy. Referring to the development system and successful experience of foreign pharmaceutical electronic commerce, this paper tries to provide the government with advice and suggestions on supervision measures such as policies and laws, and puts forward better methods to promote the development of pharmaceutical B2C for enterprises. Conclusion the existence and development of pharmaceutical e-commerce based on the development of modern network technology and the rapid growth of potential consumers. Its development speed and competitiveness not only rely on the support of the government, complete policies and regulations, the advantages of product prices, but also need to effectively guide the correct medication to consumers, and provide good pre-sale after-sales service. The key problems are: constructing a fast and safe drug logistics system and branch channels, perfecting the government supervision system, organizing a good commercial structure, designing a good network foundation, effective advertising and so on.
【学位授予单位】：成都中医药大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F426.72;F724.6
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，本文编号：2152511
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