分众广告媒体管理信息系统的设计与实现
发布时间：2018-07-31 11:53
【摘要】：目前，我国广告行业正在不断发展壮大，户外广告也以惊人的速度发展着。作为户外广告媒体新方向的电梯媒体发展十分迅猛，也越来越受到市场的广泛关注。随着电梯广告的发展，许多国内外大公司都采用电梯媒体进行广告宣传。这些著名品牌的参与极大的提升了电梯媒体美誉度，从而也提高了电梯媒体的档次。 同时，本文作者具有15年的广告传媒行业经验，并且一直担任管理职务，对整个广告媒体行业信息化工作推进严重滞后、广告公司普遍存在的管理环节杂乱、目标不清晰、结构性不强、人为控制因数过多、工作效率不高等问题有较深的理解与认识。开发分众广告媒体管理信息系统就是为提高广告行业效率，管理环节标准化，使企业有清晰的工作目标和完善的企业系统结构，真正让管理信息化给广告企业带来发展。 互联网和信息技术的普及，深刻改变了广告服务业的传统经营模式和管理方法。利用计算机信息管理的数据共享功能，能让更多的人及时了解广告系统运营状态，加快各环节响应速度，，提高广告系统的创新频率和效应。本文首先对数据库技术广告的发展趋势进行了研究，对分众管理信息系统的需求进行了分析，然后对系统架构，主要功能和数据库系统进行了设计，并利用B/S模式开发，同时采用微软Visual Studio和SQL Server进行具体实现。最后对系统的主要功能进行了测试，验证了所设计系统具备良好的性能和可用性。
[Abstract]:At present, China's advertising industry is growing, outdoor advertising is also developing at an alarming speed. Elevator media, as a new direction of outdoor advertising media, is developing very rapidly, and has been paid more and more attention by the market. With the development of elevator advertising, many domestic and foreign large companies use elevator media for advertising. The participation of these famous brands has greatly promoted the reputation of elevator media, thus raising the level of elevator media. At the same time, the author has 15 years of experience in the advertising media industry, and has been in a management position, the promotion of the entire advertising media industry information work lags behind seriously, advertising companies generally exist in the management of messy, objectives are not clear, The structure is not strong, the artificial control factor is too many, the work efficiency is not high and so on the question has the deeper understanding and the understanding. The development of focus advertising media management information system is to improve the efficiency of advertising industry, standardization of management links, so that enterprises have clear work objectives and perfect enterprise system structure, so that management information to the advertising enterprise development. The popularization of Internet and information technology has profoundly changed the traditional management mode and management method of advertising service industry. By using the data sharing function of computer information management, more and more people can understand the operating state of advertising system in time, accelerate the response speed of each link, and improve the innovation frequency and effect of advertising system. In this paper, the development trend of database technology advertisement is studied, and the requirement of focus management information system is analyzed. Then, the system architecture, main functions and database system are designed, and the system is developed by using B / S mode. At the same time, it uses Microsoft Visual Studio and SQL Server to implement. Finally, the main functions of the system are tested and verified that the designed system has good performance and availability.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52
本文编号：2155504
[Abstract]:At present, China's advertising industry is growing, outdoor advertising is also developing at an alarming speed. Elevator media, as a new direction of outdoor advertising media, is developing very rapidly, and has been paid more and more attention by the market. With the development of elevator advertising, many domestic and foreign large companies use elevator media for advertising. The participation of these famous brands has greatly promoted the reputation of elevator media, thus raising the level of elevator media. At the same time, the author has 15 years of experience in the advertising media industry, and has been in a management position, the promotion of the entire advertising media industry information work lags behind seriously, advertising companies generally exist in the management of messy, objectives are not clear, The structure is not strong, the artificial control factor is too many, the work efficiency is not high and so on the question has the deeper understanding and the understanding. The development of focus advertising media management information system is to improve the efficiency of advertising industry, standardization of management links, so that enterprises have clear work objectives and perfect enterprise system structure, so that management information to the advertising enterprise development. The popularization of Internet and information technology has profoundly changed the traditional management mode and management method of advertising service industry. By using the data sharing function of computer information management, more and more people can understand the operating state of advertising system in time, accelerate the response speed of each link, and improve the innovation frequency and effect of advertising system. In this paper, the development trend of database technology advertisement is studied, and the requirement of focus management information system is analyzed. Then, the system architecture, main functions and database system are designed, and the system is developed by using B / S mode. At the same time, it uses Microsoft Visual Studio and SQL Server to implement. Finally, the main functions of the system are tested and verified that the designed system has good performance and availability.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52
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