B2C网站中软界面交互机制的视觉设计研究

发布时间：2018-07-31 20:44

【摘要】：在B2C网站研究中，目前研究都基本关注在其网站的商业及盈利模式、运营策略、网购行为等研究上，就设计角度研究而言，也大多数焦点放在B2C网站的构建和网页设计相关研究上。另外传统研究网站的视觉设计，大多基于审美法则和美学角度。从真正用户体验角度研究甚少，通过该角度研究B2C网站就更少。以用户为中心的思想近年来广泛的影响了各个设计领域，其中影响颇深的有交互设计、界面设计、交互广告设计、网站设计、工业设计等。本文就是主要基于这一思想来从新思考和研究B2C网站中的软界面交互机制的视觉设计的，另外具体设计过程中也整合了交互广告中的交互性相关理论和认知心理学领域的相关理论。在基于用户体验为中心的同时注重有效的互动沟通和可用性的设计传递，使用户能够全面感受美好快乐的互动体验，进而使网站更加健康发展。本文软界面交互机制的视觉设计，，从严格意义上是属于界面设计的范畴。文中研究了B2C网站中的搜索机制、控制机制、用户注册机制、商品浏览机制并重点对其视觉设计加以分析和总结。交互机制运行的关键在于视觉设计是否传递到位，只有出色的视觉设计才能使交互机制更加美好，搜索机制的视觉设计中重点研究了导航设计和搜索设计，控制机制的视觉设计中重点研究了动态Banner设计和翻页设计、用户注册机制的视觉设计中重点研究了用户注册页面设计和用户登录页面设计、商品浏览机制的视觉设计中则重点研究了商品列表设计以及购物车页面设计，在对其每个机制的各个重要设计分析时，注重其视觉的设计是否符合用户体验、是否符合可用性原则、是否符合美的要求以及是否符合有效互动沟通。基于这些标准来考验视觉设计的有效性，同时加上运用现实一线案例进一步诠释和分析，并分析出现有网站的不足，并运用总结的设计要点予以修改优化，使其提升用户体验。本文进而运用分析和总结出的设计要点对iPhone App Store进行了重新设计，进一步诠释和证明了所总结出的设计要点的正确性和有效性。
[Abstract]:In the research of B2C website, the current research is mainly concerned with the business and profit model of its website, the operation strategy, the behavior of online shopping and so on. As far as the design angle is concerned, most of the focus is on the construction of B2C website and the related research of web design. In addition, the visual design of the traditional research website is mostly based on the aesthetic principles and aesthetics. From the perspective of real user experience, there is little research on B2C website.
User centered ideas have widely influenced various design fields in recent years, including interactive design, interface design, interactive advertising design, website design, industrial design and so on. This article is based on this idea to consider and study the visual design of the soft interface interaction mechanism in the B2C web site. The design process also integrates the interactive theory of interactive advertising and the related theories in the field of cognitive psychology. Based on the user experience as the center, it pays attention to effective interaction communication and the design transfer of usability. The users can fully feel the happy and happy interaction and make the website develop healthier.
In this paper, the visual design of the interaction mechanism of the soft interface is strictly in the category of interface design. In this paper, the search mechanism, the control mechanism, the user registration mechanism, the commodity browsing mechanism and the visual design of the B2C website are analyzed and summarized. The key of the interaction mechanism is whether the visual design is delivered in place, Only excellent visual design can make the interactive mechanism better. The visual design of the search mechanism focuses on the study of navigation design and search design. The visual design of the control mechanism focuses on the dynamic Banner design and page turning design. The user registration mechanism focuses on the user registration page design and the user. In the visual design of the commodity browsing mechanism, the visual design of the commodity browsing mechanism focuses on the design of the list of goods and the design of the shopping cart page. In the analysis of each important design of each mechanism, it pays attention to whether the design of the visual design conforms to the user experience, whether it meets the principle of usability, whether it meets the requirements of the United States and whether it meets the effectiveness of each other. Based on these standards to test the effectiveness of visual design, and to further interpret and analyze the practical front-line cases, and to analyze the shortcomings of the web site, and to improve the user experience by using the main points of the design to be modified and optimized.
In this paper, the iPhone App Store is redesigned by the analysis and summary of the design points, and the correctness and validity of the main points of the design are further explained and proved.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524

【共引文献】