探索少儿频道发展道路

发布时间：2018-08-02 07:39

【摘要】：正2005年．在国内各台纷纷上马少儿频道之际．我们广州电视少儿频道在如何理顺频道的运营体制方面．进行了多方面的探索。比如,频道在筹备之初．“广州少儿”就开始了为广州电视台探索体制改革新路的实践。如果说．在改革之初, 对于改革之效尚难预计的话．那么．回首这一年来所取得的成效无疑给予了肯定的答复:公司化运作对于我们少儿频道的全面发展是非常有益的．为频道的发展提供了机遇。广州电视少儿频道的公司化体制创新分别涉及“行政”与“业务”两个层面。在管理机制方面．频道实行“公司化”的经营制度．拥有独立的人事．财务和经营权．分为总经理办公室．项目部、节目部三大部门．共有员工31人。总经理办公室下辖人事、财务、文秘等行政岗位．由其统管全频道的工作;项目部主要从事节目策划与监制,大型活动的设计与组织、节目周边外延产品的研发以及经营等任务;节目部则负责节目交流和采购、日常播出节目的串联,广告的审核
[Abstract]:In 2005, at a time when all stations in the country have launched children's channels, we have made many explorations on how to straighten out the operation system of Guangzhou TV children's channels. For example, at the beginning of the channel preparation, Guangzhou Children began to explore new ways for Guangzhou TV to reform its system. If, at the beginning of the reform, it was difficult to predict the effect of the reform. Then, looking back on the results achieved in the past year, there is no doubt that a positive answer has been given: corporatization is very important to the overall development of our children's channels Beneficial. Provides the opportunity for the development of the channel. The corporatization system innovation of Guangzhou TV Children's Channel involves two levels of administration and business respectively. In the aspect of management mechanism, the channel carries out the "corporatization" operating system. It has independent personnel, finance and management rights. It is divided into three major departments: general manager's office, project department and program department, with a total of 31 employees. The General Manager's Office is responsible for administrative positions such as personnel, finance and secretarial work. The project department is mainly engaged in the planning and production of programs and the design and organization of large-scale activities. The program department is responsible for the exchange and procurement of programs, the series of daily broadcast programs, and the audit of advertisements.
【作者单位】：
【分类号】：G229.24-F

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