视错觉艺术在平面设计中的应用研究
发布时间：2018-08-02 13:09
【摘要】：视错觉是人类反映世界的一种特殊知觉现象。当人们把视错觉运用到艺术创作中去,或者在艺术作品中体现了视错觉的原理和设计,那么视错觉艺术就产生了。视错觉可以运用到人类的各种各样的艺术创作中,戏曲、舞蹈、影视、绘画、设计等都渗透着视错觉。平面设计不仅是艺术的形式之一,也是经济社会发展的主要工具。商业经济交往活动不仅仅是功利主义的活动,同时也是展示人类审美的活动。经济活动的丰富多样也要求平面设计的五彩缤纷。在时代要求的呼唤下,视错觉艺术与平面设计融合到了一起,时代发展为视错觉艺术切入平面设计提供了契机。目前,我国社会处于高度发展的时期,无论是满足人们生存需要的生产设计,还是满足人们审美需要的艺术设计,都在追求一种高而深的新奇境界。视错觉理论无疑为这种新奇的追求提供了理论上的支撑和方法上的选择。另一方面,设计师要想使自己的作品产生强烈的视觉冲击力,必须顺从时代的潮流,更新自己的设计理念,用独特的视角和新奇的手法诠释作品的内容。大胆把视错觉艺术运用到平面设计中去,无疑是现代设计师艺术创新的途径之一。在具体的平面设计实践中,如何把心理学、生理学中的视错觉理论运用到平面设计中去,如何避免为纯粹追求新奇而滥用视错觉艺术,这是现代平面设计中存在的主要问题。本课题的研究就是借助视错觉艺术的独特视角,结合大量的优秀作品,分析和说明视错觉在平面设计中的应用原则和方法,为解决现代平面设计中存在的问题提供一些有益的启示。论文主要分析视错觉艺术在平面设计中的应用问题。首先对视错觉艺术的概念、产生原因、历史作了简单的回顾,分析了视错觉艺术与现代平面设计结合的契机。其次,从形与色的视角对视错觉艺术的平面设计语言进行了概括。具体阐释了共生、反转、矛盾、残缺、色彩等视错觉艺术的设计语言。再次,分析了视错觉艺术在平面设计中的滥用与合理运用问题,提出了一些滥用的规避原则与合理运用原则。最后,分析了平面设计在运用视错觉艺术时所采用的具体方法,并通过广告设计、包装设计、书籍装帧设计中视错觉艺术分析来展示平面设计中视错觉艺术运用的神奇效果。
[Abstract]:Visual illusion is a special perceptual phenomenon that human beings reflect the world. When people apply visual illusion to artistic creation, or embody the principle and design of visual illusion in art works, then visual illusion art is produced. Visual illusion can be applied to all kinds of human artistic creation, drama, dance, film and television, painting, design and so on. Graphic design is not only one of the forms of art, but also the main tool of economic and social development. Commercial and economic activities are not only utilitarian activities, but also show human aesthetic activities. The rich variety of economic activities also requires the colorful graphic design. Under the demand of the times, the art of visual illusion and graphic design are merged together, and the development of the times provides an opportunity for the art of visual illusion to cut into the graphic design. At present, our society is in a period of high development, whether it is to meet the needs of people's production design, or to meet the aesthetic needs of the art design, are pursuing a high and deep state of novelty. The theory of optical illusion undoubtedly provides theoretical support and method choice for this novel pursuit. On the other hand, if designers want to make their works produce strong visual impact, they must conform to the trend of the times, renew their design ideas, and interpret the content of their works with unique visual angle and novel techniques. Bold application of visual illusion art to graphic design is undoubtedly one of the ways of artistic innovation of modern designers. In the practice of graphic design, how to apply the theory of visual illusion in psychology and physiology to graphic design, and how to avoid the abuse of visual illusion art for the sake of pure novelty is the main problem in modern graphic design. The research of this subject is to analyze and explain the application principles and methods of visual illusion in graphic design with the help of the unique visual illusion art perspective, combined with a large number of excellent works. In order to solve the problems existing in modern graphic design to provide some useful inspiration. This paper mainly analyzes the application of visual illusion art in graphic design. Firstly, the concept, causes and history of visual illusion art are reviewed briefly, and the opportunity of combining visual illusion art with modern graphic design is analyzed. Secondly, the graphic design language of visual illusion art is summarized from the angle of form and color. It explains the design language of symbiosis, inversion, contradiction, incomplete, color and so on. Thirdly, the paper analyzes the misuse and rational application of visual illusion art in graphic design, and puts forward some principles of evading abuse and reasonable application. Finally, the paper analyzes the specific methods used in graphic design in the application of visual illusion art, and through advertising design, packaging design, book binding design, visual illusion art analysis to show the magic effect of the use of visual illusion art in graphic design.
【学位授予单位】：河南师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J51
本文编号：2159539
[Abstract]:Visual illusion is a special perceptual phenomenon that human beings reflect the world. When people apply visual illusion to artistic creation, or embody the principle and design of visual illusion in art works, then visual illusion art is produced. Visual illusion can be applied to all kinds of human artistic creation, drama, dance, film and television, painting, design and so on. Graphic design is not only one of the forms of art, but also the main tool of economic and social development. Commercial and economic activities are not only utilitarian activities, but also show human aesthetic activities. The rich variety of economic activities also requires the colorful graphic design. Under the demand of the times, the art of visual illusion and graphic design are merged together, and the development of the times provides an opportunity for the art of visual illusion to cut into the graphic design. At present, our society is in a period of high development, whether it is to meet the needs of people's production design, or to meet the aesthetic needs of the art design, are pursuing a high and deep state of novelty. The theory of optical illusion undoubtedly provides theoretical support and method choice for this novel pursuit. On the other hand, if designers want to make their works produce strong visual impact, they must conform to the trend of the times, renew their design ideas, and interpret the content of their works with unique visual angle and novel techniques. Bold application of visual illusion art to graphic design is undoubtedly one of the ways of artistic innovation of modern designers. In the practice of graphic design, how to apply the theory of visual illusion in psychology and physiology to graphic design, and how to avoid the abuse of visual illusion art for the sake of pure novelty is the main problem in modern graphic design. The research of this subject is to analyze and explain the application principles and methods of visual illusion in graphic design with the help of the unique visual illusion art perspective, combined with a large number of excellent works. In order to solve the problems existing in modern graphic design to provide some useful inspiration. This paper mainly analyzes the application of visual illusion art in graphic design. Firstly, the concept, causes and history of visual illusion art are reviewed briefly, and the opportunity of combining visual illusion art with modern graphic design is analyzed. Secondly, the graphic design language of visual illusion art is summarized from the angle of form and color. It explains the design language of symbiosis, inversion, contradiction, incomplete, color and so on. Thirdly, the paper analyzes the misuse and rational application of visual illusion art in graphic design, and puts forward some principles of evading abuse and reasonable application. Finally, the paper analyzes the specific methods used in graphic design in the application of visual illusion art, and through advertising design, packaging design, book binding design, visual illusion art analysis to show the magic effect of the use of visual illusion art in graphic design.
【学位授予单位】：河南师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J51
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