纸媒因“批评”而重生——以报纸批评为例
发布时间：2018-08-04 10:45
【摘要】：在传媒时代,一切东西都被看做信息。信息通过媒介传播,泛传媒化已是不争的事实,政治、文学、艺术乃至整个社会生活都被传媒化。在多媒体时代,传媒业发展如日中天,而纸质媒介却面临尴尬境地,在其它媒介的冲击下濒临危机边缘。纸质媒介通过各种创新以求得一线生机。在这一过程中伴随着很多非常手段,这些手段往往适得其反,产生许多负面影响。通过媒介批评规范纸质媒介的行为是提升纸媒竞争力的有效途径之一。本文结合部分媒介批评思想对纸质媒介因求生存而带来的负面效应进行批评,趋利避害,引导其行为;并以报纸为主要分析对象,从报纸报道内容的改进、报业从业者行为规范以及报纸版式设计、广告刊发创新等方面入手,探索纸质媒介如何在媒介批评思想的指引下走出困境,寻找新的突破。
[Abstract]:In the age of media, everything is regarded as information. It is an indisputable fact that information is transmitted through the media. Politics, literature, art and even the whole social life are all media. In the multimedia era, the media industry is developing rapidly, but the paper media is facing an awkward situation, and it is on the verge of crisis under the impact of other media. Paper media through various innovations to get a chance to live. This process is accompanied by many extraordinary means, which are often counterproductive and have many negative effects. Standardizing the behavior of paper media through media criticism is one of the effective ways to enhance the competitiveness of paper media. Based on some media criticism thoughts, this paper criticizes the negative effect of paper media because of its survival, seeks advantages and avoids disadvantages, guides its behavior, and takes newspapers as the main analysis objects, and improves the contents of newspaper reports. This paper explores how the paper media can get out of the predicament and find a new breakthrough under the guidance of the media criticism thought from the aspects of the behavior standard of newspaper practitioners and the layout design and advertisement publishing innovation of newspapers.
【作者单位】： 贵州师范大学文学院;四川大学文学与新闻学院;
【分类号】：G212
[Abstract]:In the age of media, everything is regarded as information. It is an indisputable fact that information is transmitted through the media. Politics, literature, art and even the whole social life are all media. In the multimedia era, the media industry is developing rapidly, but the paper media is facing an awkward situation, and it is on the verge of crisis under the impact of other media. Paper media through various innovations to get a chance to live. This process is accompanied by many extraordinary means, which are often counterproductive and have many negative effects. Standardizing the behavior of paper media through media criticism is one of the effective ways to enhance the competitiveness of paper media. Based on some media criticism thoughts, this paper criticizes the negative effect of paper media because of its survival, seeks advantages and avoids disadvantages, guides its behavior, and takes newspapers as the main analysis objects, and improves the contents of newspaper reports. This paper explores how the paper media can get out of the predicament and find a new breakthrough under the guidance of the media criticism thought from the aspects of the behavior standard of newspaper practitioners and the layout design and advertisement publishing innovation of newspapers.
【作者单位】： 贵州师范大学文学院;四川大学文学与新闻学院;
【分类号】：G212
【参考文献】
相关期刊论文 前10条
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