《东方今报》图片运用策略解析
发布时间：2018-08-06 12:45
【摘要】：随着读图时代的到来,纸质媒体越来越重视图片在版面上的运用。学界关于图片运用也有过论述,但大多关于新闻摄影的讨论,专门针对都市报图片运用的研究是少之又少。《东方今报》2004年以都市报的身份创刊,是河南省一家典型的都市报,短短三年的时间已成为河南省媒体界一匹黑马。本文以《东方今报》这家典型的都市报作为研究对象,对其2007年一年的报纸图片进行系统性研究。本文图片是“大图片”的概念,它泛指版面中区别于文字的一切信息传播方式:包括新闻图片、图片故事、题图、插图摄影、图示(图表、地图、图解)、图画、漫画等。由于图片运用与版面有极大的关联,版面也在本文的研究范围之内。 论文首先分析《东方今报》图片运用的现状:头版生动活泼,新闻图片巧妙反映新闻事件,娱乐体育版图片运用“杂志”化,漫画恰当地表达抽象意义以及运用视觉语言突出视觉中心,进而达到吸引受众的目的。在此基础上,作者分析了《东方今报》图片运用的特点:如新闻图片体现人文关怀,版式设计符合市民的视觉习惯,图片运用注重策划,肩负社会责任,刊登公益广告,形象价值与新闻价值共存等等。同时又指出其不足的地方:副刊多为配图、创新较少,图片破图较多,痕迹明显粗糙,同一事件图片连续刊登,给读者带来视觉疲劳,图片运用伦理道德重视不够等等。综合以上所有观点,提出了走差异化的道路,建立图片互动平台,建立完善的新闻视觉部,与新媒体共赢等建议。
[Abstract]:With the arrival of the time of reading pictures, the paper media pay more and more attention to the use of pictures in the layout. The academic circles have also discussed the use of pictures, but most of the discussions on news photography have focused on very few studies on the use of pictures in urban newspapers. Dongfang Today, which was founded as a metropolitan newspaper in 2004, is a typical urban newspaper in Henan Province. A short period of three years has become a black horse in Henan media. In this paper, a typical city newspaper, Dongfang Today, is taken as the research object, and a systematic study on the pictures of the newspaper in 2007 is carried out. This paper refers to the concept of "big picture", which refers to all kinds of information which are different from words in the layout: news picture, picture story, title picture, illustration photograph, diagram (chart, map, diagram), picture, cartoon and so on. As the use of pictures has a great relationship with the layout, the layout is also within the scope of this paper. First of all, the paper analyzes the current situation of the use of the pictures of Oriental Today: the front pages are lively, news pictures reflect news events skillfully, and the entertainment sports pages use "magazines". Comics express abstract meaning properly and use visual language to highlight visual center, so as to attract the audience. On this basis, the author analyzes the characteristics of the use of pictures in Oriental Today: news pictures embody humanistic concern, layout design conforms to the visual habits of the public, the use of pictures pays attention to planning, shoulders social responsibility, and publishes public service advertisements. Image value and news value coexist and so on. At the same time, it also points out its shortcomings: the supplement is mostly a matching picture, the innovation is less, the picture is broken more, the trace is obviously rough, the same event picture is published in succession, it brings the reader visual fatigue, the application of the picture is not paid enough attention to the ethics and morals, and so on. Based on all the above views, this paper puts forward some suggestions, such as taking the road of differentiation, setting up the interactive platform of pictures, establishing a perfect news visual department, and winning with the new media.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：G213
本文编号：2167780
[Abstract]:With the arrival of the time of reading pictures, the paper media pay more and more attention to the use of pictures in the layout. The academic circles have also discussed the use of pictures, but most of the discussions on news photography have focused on very few studies on the use of pictures in urban newspapers. Dongfang Today, which was founded as a metropolitan newspaper in 2004, is a typical urban newspaper in Henan Province. A short period of three years has become a black horse in Henan media. In this paper, a typical city newspaper, Dongfang Today, is taken as the research object, and a systematic study on the pictures of the newspaper in 2007 is carried out. This paper refers to the concept of "big picture", which refers to all kinds of information which are different from words in the layout: news picture, picture story, title picture, illustration photograph, diagram (chart, map, diagram), picture, cartoon and so on. As the use of pictures has a great relationship with the layout, the layout is also within the scope of this paper. First of all, the paper analyzes the current situation of the use of the pictures of Oriental Today: the front pages are lively, news pictures reflect news events skillfully, and the entertainment sports pages use "magazines". Comics express abstract meaning properly and use visual language to highlight visual center, so as to attract the audience. On this basis, the author analyzes the characteristics of the use of pictures in Oriental Today: news pictures embody humanistic concern, layout design conforms to the visual habits of the public, the use of pictures pays attention to planning, shoulders social responsibility, and publishes public service advertisements. Image value and news value coexist and so on. At the same time, it also points out its shortcomings: the supplement is mostly a matching picture, the innovation is less, the picture is broken more, the trace is obviously rough, the same event picture is published in succession, it brings the reader visual fatigue, the application of the picture is not paid enough attention to the ethics and morals, and so on. Based on all the above views, this paper puts forward some suggestions, such as taking the road of differentiation, setting up the interactive platform of pictures, establishing a perfect news visual department, and winning with the new media.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：G213
【参考文献】
相关期刊论文 前1条
1 郭志法;读图时代:新闻摄影的应对与发展[J];新闻战线;2002年09期
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