小食品包装的宜人性研究
发布时间：2018-08-09 07:28
【摘要】： 现今社会,随着人们生活品质的不断提高,旅游、度假等休闲活动的增多促使小食品行业在销售市场迅速发展,小食品已进入千家万户,而且种类繁多。作为不是生活必需品的小食品,如何在商品竞争的压力下,吸引消费者,引起购买欲,包装起到了非常重要的作用。本文通过研究小食品的包装,试图解析宜人性在小食品包装中的重要作用,揭示小食品包装这一特定设计领域的规律,并探求设计元素和宜人性之间的联系。 研究小食品包装的宜人性,必须考察小食品包装的现状,在论文写作期间我对小食品的包装设计进行了调研,收集了大量相关资料。通过小食品包装的具体案例,对小食品包装设计的造型、色彩、图形和材料等方面,进行了较系统的分析与研究。寻求小食品包装的宜人性的实现途径和应用价值。小食品包装设计是一个看似简单其实是很复杂的系统工程,所以对它的研究就必须建立在多种学科最新成果的基础之上。首先,包装设计是企业营销的广告策略及品牌宣传的一个环节;其次,包装设计的目的是为吸引消费者,所以消费者的审美、认知与判断方式也是需要研究的问题;再次,包装设计是产品与消费者沟通的媒介,消费者的情感需求是包装设计不能避免的研究课题。所以,本课题以情感设计理论、消费心理学、营销学、广告策划科学、包装设计理论研究成果为基础。 小食品的包装设计在我国销售市场上已引起重视,但还存在很多弊端,对宜人性理念考虑不够充分,创新意识有待提高。还有盲目迎合客户需求,过分包装,浪费资源,影响消费者的生活品质,这是由非宜人性的设计理念所导致的。在小食品包装设计中,包装设计师应该进行更多的理性思考,肩负起包装设计师应有的责任,使市场上的小商品包装面貌有所改观。
[Abstract]:Nowadays, with the continuous improvement of people's quality of life, the increase of leisure activities, such as tourism, vacation and other leisure activities, promote the rapid development of small food industry in the sales market, small food has entered thousands of households, and a wide range of. As a small food which is not a necessity of life, how to attract consumers and arouse purchase desire under the pressure of commodity competition, packaging plays a very important role. By studying the packaging of small foods, this paper attempts to analyze the important role of human nature in the packaging of small foods, to reveal the law of small food packaging as a special field of design, and to explore the relationship between design elements and human nature. In order to study the human nature of food packaging, we must investigate the current situation of small food packaging. During the writing of this paper, I investigated the packaging design of small food and collected a lot of relevant data. Through the specific case of small food packaging, this paper makes a systematic analysis and research on the shape, color, graphics and materials of small food packaging design. To explore the realization and application value of small food packaging. Food packaging design is a simple and complex system engineering, so the research on it must be based on the latest achievements of many disciplines. First, packaging design is a link of advertising strategy and brand propaganda of enterprise marketing; secondly, the purpose of packaging design is to attract consumers, so the aesthetic, cognitive and judgment methods of consumers are also the problems to be studied. Packaging design is the medium of communication between products and consumers. The emotional needs of consumers are unavoidable research topics in packaging design. Therefore, this subject is based on the theory of emotional design, consumer psychology, marketing, advertising planning science, packaging design theory. Packaging design of small food has been paid attention to in our country's sales market, but there are still many disadvantages. The idea of suitably human nature is not considered enough, and the consciousness of innovation needs to be improved. There are blind to meet the needs of customers, over-packaging, waste of resources, affecting the quality of life of consumers, this is caused by the design concept of non-human nature. In the packaging design of small food, the packaging designer should carry out more rational thinking, shoulder the responsibility due to the packaging designer, and make the appearance of the small commodity packaging on the market change.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524.2
本文编号：2173354
[Abstract]:Nowadays, with the continuous improvement of people's quality of life, the increase of leisure activities, such as tourism, vacation and other leisure activities, promote the rapid development of small food industry in the sales market, small food has entered thousands of households, and a wide range of. As a small food which is not a necessity of life, how to attract consumers and arouse purchase desire under the pressure of commodity competition, packaging plays a very important role. By studying the packaging of small foods, this paper attempts to analyze the important role of human nature in the packaging of small foods, to reveal the law of small food packaging as a special field of design, and to explore the relationship between design elements and human nature. In order to study the human nature of food packaging, we must investigate the current situation of small food packaging. During the writing of this paper, I investigated the packaging design of small food and collected a lot of relevant data. Through the specific case of small food packaging, this paper makes a systematic analysis and research on the shape, color, graphics and materials of small food packaging design. To explore the realization and application value of small food packaging. Food packaging design is a simple and complex system engineering, so the research on it must be based on the latest achievements of many disciplines. First, packaging design is a link of advertising strategy and brand propaganda of enterprise marketing; secondly, the purpose of packaging design is to attract consumers, so the aesthetic, cognitive and judgment methods of consumers are also the problems to be studied. Packaging design is the medium of communication between products and consumers. The emotional needs of consumers are unavoidable research topics in packaging design. Therefore, this subject is based on the theory of emotional design, consumer psychology, marketing, advertising planning science, packaging design theory. Packaging design of small food has been paid attention to in our country's sales market, but there are still many disadvantages. The idea of suitably human nature is not considered enough, and the consciousness of innovation needs to be improved. There are blind to meet the needs of customers, over-packaging, waste of resources, affecting the quality of life of consumers, this is caused by the design concept of non-human nature. In the packaging design of small food, the packaging designer should carry out more rational thinking, shoulder the responsibility due to the packaging designer, and make the appearance of the small commodity packaging on the market change.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524.2
【引证文献】
相关硕士学位论文 前1条
1 梁巍;论日本食品包装设计中的民族特色[D];西北师范大学;2011年
，本文编号：2173354
本文链接：https://www.wllwen.com/wenyilunwen/guanggaoshejilunwen/2173354.html
