论商业广告口号的创作艺术与翻译技巧
发布时间：2018-08-09 19:54
【摘要】：商业广告口号是广告全部战略思想的集中体现,它鲜明地体现广告的定位和主题,是整个广告活动的灵魂之所在。商业广告口号对于人们理解品牌内涵、建立品牌忠诚都有不同寻常的意义。耳熟能详的世界经典广告口号可造就世界级的品牌。商业广告口号的翻译是国际品牌与企业广告口号文化信息的语际转换。
[Abstract]:The slogan of commercial advertisement is the concentrated embodiment of all the strategic thoughts of advertisement, which clearly reflects the orientation and theme of advertisement, and is the soul of the whole advertising activity. Commercial slogan has unusual significance for people to understand brand connotation and establish brand loyalty. Familiar with the world classic advertising slogan can create a world-class brand. The translation of commercial advertising slogans is an interlingual transformation of cultural information between international brands and corporate advertising slogans.
【作者单位】：
【基金】：2005年湖南省社科基金资助课题课题名称:商业广告翻译研究立项号:05YB107
【分类号】：F713.8;H059
本文编号：2175142
[Abstract]:The slogan of commercial advertisement is the concentrated embodiment of all the strategic thoughts of advertisement, which clearly reflects the orientation and theme of advertisement, and is the soul of the whole advertising activity. Commercial slogan has unusual significance for people to understand brand connotation and establish brand loyalty. Familiar with the world classic advertising slogan can create a world-class brand. The translation of commercial advertising slogans is an interlingual transformation of cultural information between international brands and corporate advertising slogans.
【作者单位】：
【基金】：2005年湖南省社科基金资助课题课题名称:商业广告翻译研究立项号:05YB107
【分类号】：F713.8;H059
【相似文献】
相关硕士学位论文 前2条
1 颜晓英;现代广告语言研究[D];曲阜师范大学;2005年
2 陶莉丽;芜湖户外广告语言研究[D];安徽师范大学;2011年
，本文编号：2175142
本文链接：https://www.wllwen.com/wenyilunwen/guanggaoshejilunwen/2175142.html
