网络信息传播互动缺失的研究
发布时间：2018-08-10 07:18
【摘要】：自从上世纪90年代网络进入人们生活以来，互联网逐步成为人们认识世界、了解世界、感知世界的主要工具，随着人们信息需求的增大和互联网用户群落的扩大，，各门户网站也竞相出现，与之呼应的竞争也越演越烈。 互动与传播如影随行，信息互动是当下网络媒体时代发展的重中之重。网络中的信息通过互动得以发展、传播，最终实现话题的蔓延。网民通过与信息的互动及时了解实时资讯，掌握流行趋势、热门话题。网站信息发布者通过信息的互动反馈及时了解网民所需，从而优化网站建制，吸引更多网民对信息话题关注，加强网民自我价值认同的同时也增加了网站的黏合度。因为互动，信息的生命得以延续，网民的视野得以开拓，网站信息发布者得以更好的完善门户网站的内容，网络媒体发展的环境也将更加安全稳定。 本文在总结分析前人研究成果的基础上，在深入研究和仔细观察网络信息互动缺失的具体案例后，总结出了网络信息互动缺失现状为两个主要方面：信息话题传播的终止和信息话题传播环境的改变，并针对网络信息传播互动缺失所表现出的两方面现象分析了网络信息传播互动缺失的成因：信息吸引力不足、缺少即时通讯平台促成网民间沟通的需要、网民与网站信息发布者间缺乏沟通。最后，针对网络信息传播互动缺失的现状和具体成因提出了相应的三点解决策略：1）增加相关的信息完善，扩大信息搜索范围；2）重视不同群组的声音，关注把关人的影响；3）重视互联网广告互动的应用和信息提示的设计。本研究提出的三点解决网络信息传播互动缺失策略，可望为网络信息传播互动的具体实施提供理论指导和具体的参考方法。
[Abstract]:Since the Internet entered people's life in the 1990s, the Internet has gradually become the main tool for people to understand the world, understand the world and perceive the world. With the increase of people's information needs and the expansion of the Internet user community, Each portal also competes to appear, with its echo competition also more and more intense. Interaction and communication as shadow accompanying, information interaction is the most important in the development of the current era of network media. The information in the network develops and spreads through interaction, and finally realizes the spread of the topic. Internet users through the interaction with information timely understanding of real-time information, grasp popular trends, hot topics. Web site information publishers through the interactive feedback of information timely understanding of the needs of Internet users, so as to optimize the website system, attract more netizens to pay attention to information topics, strengthen the self-value identity of Internet users, but also increase the degree of adhesion of the website. Because of the interaction, the life of information can be continued, the vision of Internet users can be expanded, the content of portal website can be better improved by information publishers, and the environment for the development of network media will be more secure and stable. On the basis of summing up and analyzing the previous research results, this paper studies and carefully observes the specific cases of the lack of interactive network information. Two main aspects are summarized: the termination of information topic communication and the change of information topic communication environment. This paper also analyzes the causes of the lack of interaction between the network information dissemination and the lack of interaction in the network information dissemination: the lack of information attraction, the lack of instant communication platform to promote the need of network folk communication. There is a lack of communication between Internet users and web information publishers. Finally, aiming at the current situation and specific causes of the lack of interaction in network information dissemination, this paper puts forward the corresponding three-point solution strategy: 1) to increase the improvement of relevant information, to expand the scope of information search and 2) to pay attention to the voice of different groups and the influence of gatekeepers; 3) pay attention to the application of Internet advertisement interaction and the design of information prompt. The three strategies proposed in this study are expected to provide theoretical guidance and specific reference methods for the implementation of network information communication interaction.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G206
[Abstract]:Since the Internet entered people's life in the 1990s, the Internet has gradually become the main tool for people to understand the world, understand the world and perceive the world. With the increase of people's information needs and the expansion of the Internet user community, Each portal also competes to appear, with its echo competition also more and more intense. Interaction and communication as shadow accompanying, information interaction is the most important in the development of the current era of network media. The information in the network develops and spreads through interaction, and finally realizes the spread of the topic. Internet users through the interaction with information timely understanding of real-time information, grasp popular trends, hot topics. Web site information publishers through the interactive feedback of information timely understanding of the needs of Internet users, so as to optimize the website system, attract more netizens to pay attention to information topics, strengthen the self-value identity of Internet users, but also increase the degree of adhesion of the website. Because of the interaction, the life of information can be continued, the vision of Internet users can be expanded, the content of portal website can be better improved by information publishers, and the environment for the development of network media will be more secure and stable. On the basis of summing up and analyzing the previous research results, this paper studies and carefully observes the specific cases of the lack of interactive network information. Two main aspects are summarized: the termination of information topic communication and the change of information topic communication environment. This paper also analyzes the causes of the lack of interaction between the network information dissemination and the lack of interaction in the network information dissemination: the lack of information attraction, the lack of instant communication platform to promote the need of network folk communication. There is a lack of communication between Internet users and web information publishers. Finally, aiming at the current situation and specific causes of the lack of interaction in network information dissemination, this paper puts forward the corresponding three-point solution strategy: 1) to increase the improvement of relevant information, to expand the scope of information search and 2) to pay attention to the voice of different groups and the influence of gatekeepers; 3) pay attention to the application of Internet advertisement interaction and the design of information prompt. The three strategies proposed in this study are expected to provide theoretical guidance and specific reference methods for the implementation of network information communication interaction.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G206
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