基于CMMB的用户行为调查分析系统的设计与实现
发布时间：2018-08-15 12:53
【摘要】： 手机电视是指通过手机通信终端收看电视内容的服务方式,它是移动通信和电视广播技术融合的产物。手机电视作为一种新的信息服务方式和媒体形态,给信息产业带来了新的发展机遇和挑战,是当今及未来几年国内外技术和产业发展的热点。CMMB(移动多媒体数字广播)由于具有得天独厚的平台优势和技术优势,成为手机电视发展的领头羊。 对CMMB运营商来说,需要判断现在投放的节目是否受到用户的欢迎;对广告投放商来说,需要判断手机电视的栏目是否有广告价值。CMMB手机电视能否对用户的收视习惯进行统计调查,将成为手机电视各个节目评价系统的一个关键。如何收集CMMB手机电视用户的收视信息,获得用户的收视习惯等相关数据成为CMMB运营发展的一个新课题。 本文以移动多媒体广播为基础,对CMMB相关关键技术进行研究,分析基于CMMB手机电视的用户行为调查分析系统的可行性,提出了建设基于CMMB手机电视的用户行为调查分析系统的方案,并考虑到CMMB手机电视的用户规模,着重设计提高系统的并发处理能力,并实现了系统的原型,为将来商用做好准备。 本文的章节作如下安排,第二章研究本系统需要涉及到CMMB相关技术标准。第三章将详细介绍系统的设计方案,第四章介绍CMMB手机电视用户行为调查系统的具体实现。
[Abstract]:Mobile TV is the service mode of watching TV content through mobile phone communication terminal. It is the product of mobile communication and television broadcasting technology. As a new information service mode and media form, mobile TV has brought new opportunities and challenges to the information industry. CMMB (Mobile Multimedia Digital Broadcasting) is the hot spot of technology and industry development at home and abroad nowadays and in the next few years. Because of its unique platform and technology advantages, CMMB has become the leader of mobile TV development. For CMMB operators, it is necessary to determine whether the programs being delivered are popular with users; for advertisers, It is necessary to judge whether the column of mobile TV has advertising value. CMMB mobile TV will be a key to the evaluation system of every program of mobile TV. How to collect the viewing information of CMMB mobile TV users and how to get the relevant data such as users' viewing habits has become a new topic in the operation and development of CMMB. Based on the mobile multimedia broadcasting, this paper studies the key technologies related to CMMB, and analyzes the feasibility of the user behavior investigation and analysis system based on CMMB mobile TV. In this paper, a scheme of user behavior investigation and analysis system based on CMMB mobile TV is put forward, and considering the user scale of CMMB mobile TV, the concurrent processing ability of the system is designed and improved, and the prototype of the system is realized. Prepare for future business. The chapter of this paper is arranged as follows. In the second chapter, the system needs to be concerned with the technical standards of CMMB. The third chapter will introduce the design of the system in detail, the fourth chapter will introduce the implementation of CMMB mobile TV user behavior survey system.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：TP311.52
本文编号：2184262
[Abstract]:Mobile TV is the service mode of watching TV content through mobile phone communication terminal. It is the product of mobile communication and television broadcasting technology. As a new information service mode and media form, mobile TV has brought new opportunities and challenges to the information industry. CMMB (Mobile Multimedia Digital Broadcasting) is the hot spot of technology and industry development at home and abroad nowadays and in the next few years. Because of its unique platform and technology advantages, CMMB has become the leader of mobile TV development. For CMMB operators, it is necessary to determine whether the programs being delivered are popular with users; for advertisers, It is necessary to judge whether the column of mobile TV has advertising value. CMMB mobile TV will be a key to the evaluation system of every program of mobile TV. How to collect the viewing information of CMMB mobile TV users and how to get the relevant data such as users' viewing habits has become a new topic in the operation and development of CMMB. Based on the mobile multimedia broadcasting, this paper studies the key technologies related to CMMB, and analyzes the feasibility of the user behavior investigation and analysis system based on CMMB mobile TV. In this paper, a scheme of user behavior investigation and analysis system based on CMMB mobile TV is put forward, and considering the user scale of CMMB mobile TV, the concurrent processing ability of the system is designed and improved, and the prototype of the system is realized. Prepare for future business. The chapter of this paper is arranged as follows. In the second chapter, the system needs to be concerned with the technical standards of CMMB. The third chapter will introduce the design of the system in detail, the fourth chapter will introduce the implementation of CMMB mobile TV user behavior survey system.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：TP311.52
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