论新媒体平台上字体设计的发展

发布时间：2018-08-16 09:11

【摘要】： 字体设计是一个有着悠久历史和丰厚文化底蕴的设计种类,在科技不断发展的过程当中,始终充当着中流砥柱的作用。尤其是在以印刷为媒介的平面设计当中,字体设计更是淋漓尽致的发挥着传递信息与美化版面的作用。纵观字体设计的发展历程,字体设计不是停留在对文字的美化层面上,而是着力寻找文字形态表达的多种可能。字体设计将文字的形式作为自身的内容,以追求文字的视觉魅力作为自身的目标,力求塑造文字所产生的独特视觉生命力。在电脑字库字体琳琅满目的今天,很多人们认为字体设计已经可以充分的满足大众精神和生活的需求,字体设计的发展道路已经所剩无几。随着时代和科学技术的进步,人们对审美的需求也在不断的提高,字库字体的单调与乏味,很难再满足人们日益增长的审美需求,此时的字体设计应被赋予更深刻的内涵。当字体设计跳出平面媒体,站在一个崭新的高度去展望的时候,迎面而来的是科技大潮下,带动的新媒体传播的高速发展。新媒体时代的到来,为字体设计的创作空间提供了新的可能。此时的字体设计已经不局限于简单的变形书写或定格在约定俗成的传统模式中,而是参与到计算机以及新媒体所处的互动当中。透过我们和我们所处的环境进行互动,互动技术已经变成一个媒介,这种媒介已经渗透到我们生活的各个层面。它所关心的设计是包含这些技术是否能给予服务,以及和他们互动经验的质量。所以这时的字体设计应该体现出全新的意义:是审美以及文化、技术以及新媒体的融合。字体设计是与时俱进的一个门类,只要科技不断的进步,产生不断的需求,字体设计的发展空间就会随之做出相应的调整与发展。所以将动态设计原理融入字体设计之中,才能够使其更好的迎合新媒体传播平台的新需求。本文通过研究国内外最新动态影视及动态广告作品,对这些作品中存在的字体设计成分进行分析与对比,得出字体设计在动态领域的发展空间还很充裕的结论。并在此基础上对这一结论进行整合,从而发现字体设计在动态领域的发展并不成熟,也不如平面领域那样系统化。进而展开分析与查漏补缺的研究。研究过程中,系统分析了新媒体的特点,以及这些特点会对字体设计提出哪些新的要求。从中得出更进一步的结论:适合发展于新媒体平台之上的动态字体设计应该以人为本,加强互动性;以互动性为依托,加强视觉、听觉与触觉的感受;紧跟时尚潮流,抓住受众的敏感话题;全面照顾到动态设计中所有可以利用的元素。为证实这些观点的可靠性,在本文中还添加了本人依据这些观点而制作的动态字体设计作品,作为案例进行分析。
[Abstract]:Font design is a kind of design with a long history and rich cultural background. It always acts as a mainstay in the process of continuous development of science and technology. Especially in the graphic design with printing as the medium, the font design plays the role of transmitting information and beautifying the layout incisively and vividly. Throughout the development of font design, font design does not stay at the level of beautification of the text, but focus on looking for a variety of possible forms of text expression. Font design takes the form of characters as its own content and takes the pursuit of the visual charm of characters as its own goal to shape the unique visual vitality produced by characters. Nowadays, many people think that font design can fully meet the needs of the public spirit and life, and the development of font design has little left. With the progress of the times and science and technology, people's demand for aesthetic is also increasing. The monotony and boredom of font is very difficult to meet the increasing aesthetic demand of people, and the font design should be endowed with more profound connotation. When font design jumps out of print media and stands at a new height to look forward to, it is the rapid development of new media communication driven by the tide of science and technology. The arrival of the new media age provides new possibilities for the creation of font design. The font design of this time is not limited to simple metamorphosed writing or fixed in the conventional mode, but involved in the interaction of computer and new media. Through our interaction with our environment, interactive technology has become a medium that permeates all aspects of our lives. It is concerned with the design of whether these technologies can provide services and the quality of experience with them. So the font design should have a whole new meaning: aesthetic and cultural, technical and new media integration. Font design is a category that keeps pace with the times. As long as the development of science and technology produces constant demand, the development space of font design will be adjusted and developed accordingly. So the principle of dynamic design can better meet the new demand of new media communication platform by incorporating the principle of dynamic design into font design. By studying the latest dynamic film and television and dynamic advertising works at home and abroad, this paper analyzes and compares the font design components in these works, and draws the conclusion that the development space of font design in the dynamic field is abundant. On the basis of this, it is found that the development of font design in the dynamic domain is not mature and is not as systematic as that in the plane domain. Then the research of analysis and leak checking is carried out. In the course of the research, the characteristics of new media are analyzed systematically, and what new requirements for font design will be put forward by these characteristics. Draw a further conclusion from this: dynamic font design suitable for development on the platform of new media should be people-oriented and enhance interactivity; relying on interactivity, enhancing the feeling of vision, hearing and touch; keeping up with the fashion trend. Capture the audience's sensitive topics; take full account of all the elements available in dynamic design. In order to prove the reliability of these views, this paper also adds the dynamic font design work which I made according to these views, as a case study.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J524

【共引文献】