论平面商业海报引导下的视觉消费

发布时间：2018-08-17 15:40

【摘要】：如今我们面对的是一个消费时代,人们总能看见各式各样的广告,无论是大城市还是乡村,生活必需品都有广告的设计,以广告形式宣传的商品到处都是,在这些广告的宣传中有一种宣传方式是众人皆知的,那就是海报设计。海报的种类也有很多,将海报进行具体的类型性质归纳,把那些应用于商品的前期宣传,其目的是为了促进人们的消费,其表现形式是平面的招贴形式的海报称为平面商业海报,平面商业海报正在广泛的应用于社会中,它作为现代物质与人们需要的产物正是以促进商品的经济发展为基础,是以促进人们的视觉感,让人们的视觉需求得到满足的一个过程,一个成功的平面商业海报可以成功促进人们的消费,这种由平面商业海报引导视觉而创造出的消费就是本文的中点观点。平面商业海报对产品的开发,消费的诱导,以及商品竞争力的提高、人们的日常生活方式都起着推动性发展的作用。尤其是在现如今的高信息社会,将要传达的商品信息转化为平面商业海报的设计为推动社会也有着巨大的作用。所以平面商业海报的投资在商品的经济宣传领域占有重要的地位。本文通过从视觉吸引的角度出发,研究什么样的平面商业海报可以引导商品的销售,吸引受众的视觉感,可以主观或者客观的引起大众的认可,进而构成商品的销售,促进经济的发展,为企业的海报效应达到更高的领域。也通过对人们视觉需求的研究来分析由于人们视觉的需求,如今平面商业海报的发展趋势和变化。通过研究人们的视觉感与平面商业海报之间的关系,得出优秀的平面商业海报可以合理的引导人们的视觉消费。还通过对成功的平面商业海报案例的分析提取成功的要素,总结经验,找出每个海报提高视觉的成功因素,把握住平面商业海报可以抓住人内心促进其视觉消费的每一个特征。从而得出针对性的视觉消费如何促使平面商业海报进行创作的。合理有效的将平面商业海报与视觉消费的需求结合起来,是促进商品经济的发展与社会进步的有利途径,一个成功的平面商业海报不仅能促进商品流通,而且还影响和丰富人们的日常生活,创造着时尚文化的同时宣传商品的理念与服务宗旨,深刻的了解消费者的视觉需求是设计成功的平面商业海报的有利前提。
[Abstract]:Now we are facing an era of consumption, where people can always see all kinds of advertisements, whether in big cities or in rural areas, where the necessities of life are designed to be advertised, and the products advertised in the form of advertisements are everywhere. One form of publicity in these advertisements is well-known, that is, poster design. There are also many kinds of posters, which are summed up by the specific types of posters, which are used in the early stage of the promotion of commodities, the purpose of which is to promote people's consumption. The poster in the form of placard is called flat commercial poster, which is widely used in society. As a product of modern material and people's need, it is based on promoting the economic development of commodity. It's a process of promoting people's sense of vision and satisfying people's visual needs, and a successful graphic commercial poster can successfully promote people's consumption. The consumption created by the visual guidance of the graphic commercial poster is the midpoint of this paper. Graphic posters play an important role in promoting the development of products, the inducement of consumption, the improvement of commodity competitiveness and the daily life style of people. Especially in today's high information society, the product information will be translated into the design of graphic commercial posters for the promotion of society also has a great role. So the investment of graphic commercial posters occupies an important position in the field of economic propaganda of commodities. From the perspective of visual attraction, this paper studies what kind of graphic commercial posters can guide the sale of goods, attract the visual sense of the audience, can be subjective or objective to cause the public approval, and then constitute the sales of goods. Promote the development of the economy, for the poster effect of enterprises to reach a higher field. Also through the study of people's visual needs to analyze the development trend and changes of graphic commercial posters due to the visual needs of people. By studying the relationship between people's visual sense and graphic commercial poster, it is concluded that excellent graphic commercial poster can reasonably guide people's visual consumption. Through the analysis of the successful graphic poster case, we can extract the elements of success, sum up the experience, find out the success factors of each poster to improve the vision, grasp the graphic commercial poster can grasp the human heart to promote their visual consumption of each characteristic. In order to achieve targeted visual consumption how to promote the creation of graphic commercial posters. Reasonably and effectively combining the demand of plane commercial poster with the demand of visual consumption is a favorable way to promote the development of commodity economy and social progress. A successful graphic commercial poster can not only promote the circulation of goods, It also influences and enriches people's daily life, creates fashion culture and propagandizes the idea and service aim of goods at the same time, and deeply understands the visual needs of consumers is the favorable prerequisite for the successful design of graphic commercial posters.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J524.3

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