现代购物形式与公共空间相结合的设计研究

发布时间：2018-08-18 19:10

【摘要】：我国商业发展日益繁荣,商业环境建设的现代化程度也越来越高,打破了原有的城市面貌,给城市建设带来新的问题。如今,大都市的商业环境都是高楼大厦、店铺林立。商场多,楼层多,店铺多,商品多,广告多,人多,人们在消费购物时应有的消遣和快乐消失了。针对现代购物环境的巨大化、封闭化、高科技现代化的趋势,人们意识到他们离自然环境和人文景观的距离越来越远。然而,所谓“人性化”地将商业环境与自然景观的简单叠加,并不能从本质上解决问题。商业环境的建设不能只看商业利益的多少,发展商应同时考虑到社会其他因素,达到双赢,甚至三赢的局面。本文探索这一课题,以研究人的心理需求为主线,具体结合公共空间景观环境中人的心理需求的研究,从本质上分析能够使人们喜欢停留,从而消费的因素,寻找商业环境景观化的途径。论文提出将商业空间环境作为一个“景观”来规划,作为一种文化来发扬。这里的“景观化”绝不是指商业街上简单的水景绿化,或座椅标牌等形式上的设计,也不是直接将自然景观引入室内或者人造景观。而是一方面,创造能给予人轻松、自在、无压力感受的环境,能满足人们心理和情感上乐于接受的空间塑造；另一方面,将商业环境融入城市自然性和文化性景观,形成城市的景观文脉,从而满足人们对本民族或地域所特有的精神和文化的需求。能够满足人们的心理、情感以及精神层面需求的景观,不仅对商业环境,而且对城市建设、地域特色和文化特色的保护与发扬都有重要作用。符合这样两个层次的心理需求而创造的景观环境,才是商业环境中景观存在的价值。通过对人的心理需求的分析研究,将商业空间与公共空间相结合,以及与城市其它公共空间相结合,提炼景观元素运用于商业环境中的方法。论文尝试性地归纳出设计主导思想,并试图运用于自身的设计实践中。
[Abstract]:The commercial development of our country is flourishing day by day, the modernization degree of the commercial environment construction is also more and more high, has broken the original city appearance, has brought the new question to the city construction. Nowadays, the business environment of metropolis is full of tall buildings and shops. Shopping malls, more floors, more shops, more goods, more advertisements, people in the consumer shopping should be entertainment and happiness disappeared. In view of the trend of modern shopping environment being huge, closed and high-tech modernization, people realize that they are more and more far away from the natural environment and the humanistic landscape. However, the simple superposition of the business environment and the natural landscape can not solve the problem in essence. The construction of business environment can not only depend on the number of commercial interests, developers should take into account other social factors at the same time, to achieve win-win, or even win-win situation. This paper explores this subject, taking the study of people's psychological needs as the main line, specifically combining the research of people's psychological needs in the public space landscape environment, and analyzing the factors that can make people like to stay and thus consume, in essence, To find a way to landscape commercial environment. This paper puts forward that the commercial space environment should be planned as a "landscape" and carried forward as a culture. The "landscape" here does not refer to the simple waterscape greening on the commercial street, or the formal design of the seat sign, nor does it directly introduce the natural landscape into the interior or artificial landscape. But on the one hand, creating an environment that gives people a sense of ease, freedom, and stress, that can satisfy the space that people are willing to accept psychologically and emotionally; on the other hand, integrate the business environment into the natural and cultural landscape of the city. Form the landscape context of the city to meet people's special spiritual and cultural needs of their own nation or region. The landscape, which can satisfy people's psychological, emotional and spiritual needs, plays an important role not only in the business environment, but also in the construction of the city, the protection and development of the regional and cultural characteristics. The landscape environment that meets the psychological needs of these two levels is the value of landscape existence in the commercial environment. Through the analysis and research on the psychological needs of human beings, the author combines commercial space with public space, and with other public spaces in cities to refine the methods of applying landscape elements to the commercial environment. The paper tries to sum up the leading idea of design, and tries to apply it to its own design practice.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J525

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