CCTV-5《体育新闻》编排研究

发布时间：2018-08-21 14:15

【摘要】：目前，电视频道和电视节目进入了激烈的竞争时代。在新闻素材来源同一化，新闻内容相似化的情况下，电视新闻节目编排的作用突显出来，因为编排的艺术和技术直接影响到电视新闻节目的整体形象，进而影响传播效果。电视体育新闻也是如此，而国内日前研究体育新闻编排的专著、文献并不丰富。本文通过分析编排在电视体育新闻中的作用以及编排中应遵循的原则，通过对体育新闻制片人罗刚的访谈，简单回顾了CCTV-5《体育新闻》编排的发展历程，《体育新闻》最初是以CNN为范本，遵循“三段式”的模式。这种编排模式具有简单扼要、操作方便的优势，在编排顺序上一般是以新闻的重要性为参考，最重要的放在头条，接下来再按新闻价值依次排列，这种模式虽然突出了头条新闻，但缺点也很明显，节目整体感较差，难以长时间吸引观众。本文在现有研究成果的基础上，借鉴传播学、受众心理学等理论，用大量例证，从秩序、结构、节奏三个角度分析了CCTV-5《体育新闻》的编排。从秩序角度上说，《体育新闻》在头条内容选择上，以竟技体育消息为主，特别关注中国运动员在国内外重大体育比赛中的表现，此类报道所占比例最高，编排方式上以单条和组合报道相结合的方式。从结构角度土看，《体育新闻》用专题、间隔等方法分段，同时辅以主持人语言、字幕、片花等外部因素和技术手段，使节目更流畅、结构更是清晰。《体育新闻》要在编排中达到节奏轻重、长短、快慢的平衡与和谐，就要把握好时间节奏、心理节奏、注重广告播出的位置和时长等。本文在分析《体育新闻》编排现状的同时，提出了如何合理运用编排技巧提高节目的收视率和传播效果，指出了目前《体育新闻》编排存在的间题，并提出了一些具有可操作性的建议。值得一提的是，本文运用了大量的例子，用实例论证了文章中的观点，，便抽象的理论变得更直观，更具说明性和说服力。
[Abstract]:At present, TV channels and TV programs have entered an era of fierce competition. In the case of the same source of news material and the similarity of news content, the function of TV news program arrangement is prominent, because the art and technology of TV news program directly affect the overall image of TV news program, and then affect the effect of communication. The same is true of TV sports news, and the literature on sports news arrangement is not abundant in China. This paper analyzes the role of choreography in TV sports news and the principles that should be followed in the arrangement, and interviews Luo Gang, the producer of sports news, This paper briefly reviews the development course of the arrangement of CCTV-5 "Sports News". At first, "Sports News" is based on the model of CNN and follows the mode of "three sections". This arrangement model has the advantages of simplicity and ease of operation. In the order of arrangement, it is generally referred to as the importance of news, the most important being placed in the headlines, and then arranged according to the value of the news. Although this model highlights the headlines, its shortcomings are obvious, the overall sense of the program is poor, it is difficult to attract viewers for a long time. On the basis of the existing research results, using the theories of communication and audience psychology for reference, this paper analyzes the arrangement of CCTV-5 "Sports News" from three angles of order, structure and rhythm with a large number of examples. From the point of view of order, "Sports News" focuses on the selection of headlines, mainly on technical sports news, and pays special attention to the performance of Chinese athletes in major sports competitions both at home and abroad. Such reports account for the highest proportion of such reports. The arrangement way is a combination of single article and combined report. From a structural point of view, sports news is segmented by special topics and intervals, supplemented by external factors and technical means such as host language, subtitles, floral films, etc., to make the program more smooth. In order to achieve the balance and harmony of rhythm, length, speed and slow, we must grasp the time rhythm, psychological rhythm, and pay attention to the position and length of advertisement broadcast. This paper, while analyzing the present situation of "Sports News" arrangement, puts forward how to reasonably use the arrangement skills to improve the viewing rate and communication effect of the program, and points out the existing problems in the arrangement of "Sports News". Some operable suggestions are put forward. It is worth mentioning that a large number of examples are used in this paper to demonstrate the point of view in the paper, and the abstract theory becomes more intuitive, illustrative and persuasive.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G222.3

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