复古元素在平面招贴设计中的应用研究
发布时间：2018-08-23 09:31
【摘要】：“复古元素”起源很早,复古艺术在艺术史上并不是后起新秀,它寻之常见,中国有,外国也有。复古元素是一种立足于旧,脱尘于新的设计符号,应用到设计中衍生成了一种创作手法。当今世界是一个经济一体化,信息全球化和文化多元化的大环境,不同价值观,不同思维方式,不同文化观念都在这个大的时代背景下碰撞并相互影响。在平面设计领域的创作中,各种文化元素也在进行着相互作用的碰撞,传统元素与现代元素的并存、时尚与历史的交融、不同民族文化因素的糅合,设计中汇集着多种文化元素的成果。 纵观设计史,尤其是中国艺术设计的发展史,可以发现经济的发展影响着艺术设计的发展,而文化的交流对经济的发展又起着积极的作用,三者之间相辅相成。正是由于复古元素是各种文化碰撞交流的结果,其特点不仅强调历史与现代的并存,民族与创新的并用,更在一定程度上吸收并借鉴着外来文化,有利于国与国间的文化交流。一个国家的发展,民族的繁荣既要传承优良的本国传统文化,又要勇于开拓创新,吸取外来文化的精华,促进国与国间的文化传承与创新。作为艺术设计创作手法的一种,复古设计开拓了各种文化和艺术的空间,以多种元素交互的艺术形式展现出一种更具情感性,更具开放性的艺术表述。 在物质生活多元化的今天,设计更加凸现出多元和多层次的价值取向。招贴设计是平面设计中的重要组成部分,通过点线面,图像文字的构成传达信息。招贴设计通常以海报或宣传画的形式出现,属于户外广告,在国外被称为“瞬间”的街头艺术。街头艺术的特点具有时代性和潮流性,复古元素本身的时代性使之和平面招贴设计联系在了一起。 复古元素是一种创新的、复合的设计语言,融合了历史的沉淀与现代的时尚,是新与老,传统文化与新进思潮的碰撞摩擦,不是简单地对过去的复制,也不是单纯地挪用外来文化,而是将在这些多元化的设计语言上进行重新构造,组成一种新的艺术形式。
[Abstract]:Retro elements originated very early. The art of retro is not a new talent in the history of art. It is common in China and also in foreign countries. The retro element is a new design symbol based on the old and dedusting, which is derived into a creative technique. Today's world is an environment of economic integration, information globalization and cultural pluralism. Different values, different ways of thinking and different cultural concepts all collide and affect each other under the background of this era. In the field of graphic design, various cultural elements are also in the process of interaction, the coexistence of traditional and modern elements, the blending of fashion and history, the blending of cultural factors of different nationalities, The design brings together the fruits of many cultural elements. Looking at the history of design, especially the history of Chinese art design, we can find that the development of economy affects the development of art and design, and the exchange of culture plays a positive role in the development of economy, which complement each other. It is precisely because the retro elements are the result of all kinds of cultural collision and exchange, its characteristics not only emphasize the coexistence of history and modernity, the combination of nation and innovation, but also absorb and draw lessons from foreign cultures to a certain extent, which is beneficial to the cultural exchange between countries. The development of a country and the prosperity of a nation should not only inherit the fine national traditional culture, but also dare to blaze new trails and innovate, absorb the essence of the foreign culture, and promote the cultural inheritance and innovation between countries. As one of the creative techniques of art design, the retro design has opened up the space of various cultures and arts, showing a more emotional and open artistic expression in the form of the interaction of various elements. In the material life diversification today, the design shows the multivariate and multi-level value orientation even more. Poster design is an important part of graphic design. Poster design, usually in the form of posters or posters, belongs to outdoor advertising and is called "instantaneous" street art abroad. Street art has the characteristics of the times and trends, the retro elements of the times make it and the graphic poster design linked together. The retro elements are an innovative, composite design language that combines the sedimentation of history with the modern fashion, the collision between the old and the new, the collision between the traditional culture and the new trend of thought, and not the simple reproduction of the past. It is not simply misappropriating foreign culture, but reconstructing these pluralistic design languages to form a new art form.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524
本文编号：2198634
[Abstract]:Retro elements originated very early. The art of retro is not a new talent in the history of art. It is common in China and also in foreign countries. The retro element is a new design symbol based on the old and dedusting, which is derived into a creative technique. Today's world is an environment of economic integration, information globalization and cultural pluralism. Different values, different ways of thinking and different cultural concepts all collide and affect each other under the background of this era. In the field of graphic design, various cultural elements are also in the process of interaction, the coexistence of traditional and modern elements, the blending of fashion and history, the blending of cultural factors of different nationalities, The design brings together the fruits of many cultural elements. Looking at the history of design, especially the history of Chinese art design, we can find that the development of economy affects the development of art and design, and the exchange of culture plays a positive role in the development of economy, which complement each other. It is precisely because the retro elements are the result of all kinds of cultural collision and exchange, its characteristics not only emphasize the coexistence of history and modernity, the combination of nation and innovation, but also absorb and draw lessons from foreign cultures to a certain extent, which is beneficial to the cultural exchange between countries. The development of a country and the prosperity of a nation should not only inherit the fine national traditional culture, but also dare to blaze new trails and innovate, absorb the essence of the foreign culture, and promote the cultural inheritance and innovation between countries. As one of the creative techniques of art design, the retro design has opened up the space of various cultures and arts, showing a more emotional and open artistic expression in the form of the interaction of various elements. In the material life diversification today, the design shows the multivariate and multi-level value orientation even more. Poster design is an important part of graphic design. Poster design, usually in the form of posters or posters, belongs to outdoor advertising and is called "instantaneous" street art abroad. Street art has the characteristics of the times and trends, the retro elements of the times make it and the graphic poster design linked together. The retro elements are an innovative, composite design language that combines the sedimentation of history with the modern fashion, the collision between the old and the new, the collision between the traditional culture and the new trend of thought, and not the simple reproduction of the past. It is not simply misappropriating foreign culture, but reconstructing these pluralistic design languages to form a new art form.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524
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