基于人群的精准投放广告系统的分析与设计

发布时间：2018-08-26 17:45

【摘要】：随着科技的进步和互联网的发展,网民数量大幅增加,人们越来越愿意从网上获取大量信息,网络变成了一个看世界的窗口。如此大规模的人群爆发导致各个企业开始越来越重视互联网这个平台,想挖掘其更多的潜在价值,在这个平台上更多地推广展示自身以谋求更大的商业利润,所以网络广告变成了一个载体。如何提高网络广告的投放效率成为一个引人注意的课题。只有向有需求的用户投放有关此类需求的广告才能够最大限度地发挥广告的价值,同时也避免了无良广告对用户的无端骚扰,还网络世界一个清净。以游戏方面的广告投放为例,本文提出为不同定位的人群投放不同类型广告素材的构想。并结合各方需求,分析设计了基于人群的精准投放广告系统。利用用户所浏览过的页面标识对用户进行筛选,选出一系列的目标用户。并结合游戏方面的不同游戏类型,将用户同样划分为不同的类型,在不同的游戏下配置不同的素材,再根据相互之间的对应关系进行投放。本文在对于整个系统的需求分析过程中,结合不同用户角色,通过用例图进行分析讲解。然后针对需求分析总结出来的功能进行详细的模块化设计,包括对于数据库、接口、界面等的设计过程。最后完成对于整个系统的功能设计,并对于测试结果进行分析总结。论文结尾给出了全文的总结,并提出系统存在的发展空间以及展望,相信网络广告会发展的越来越好。
[Abstract]:With the progress of science and technology and the development of the Internet, the number of Internet users has increased dramatically, people are more and more willing to get a lot of information from the Internet, the Internet has become a window to see the world. As a result of such a massive population explosion, companies began to pay more and more attention to the Internet as a platform, in order to tap into its more potential value, and to promote and display themselves in order to seek greater business profits on this platform. So the network advertisement became a carrier. How to improve the efficiency of network advertising has become an interesting topic. Only by placing ads about such needs to users can they maximize the value of advertising, avoid unscrupulous advertising harassment of users, and make the Internet world clean. Taking the advertising of games as an example, this paper puts forward the idea of placing different types of advertising materials for different groups of people. Combined with the needs of all parties, the accurate advertising system based on crowd is analyzed and designed. A series of target users are selected by filtering the users using the page identities they have browsed. Combined with different game types, the user is divided into different types, different materials are configured under different games, and then according to the corresponding relationship between each other to launch. In the process of requirement analysis of the whole system, this paper analyzes and explains it through the use case diagram combined with different user roles. Then the modular design for the functions summarized by requirement analysis is carried out, including the design process of database, interface, interface and so on. Finally, the function design of the whole system is completed, and the test results are analyzed and summarized. At the end of the paper, a summary of the whole paper is given, and the development space and prospect of the system are put forward. It is believed that the network advertisement will develop better and better.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.52

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