视觉语言在电子媒介中的传播效应

发布时间：2018-08-30 15:51

【摘要】：数字技术已经对视觉设计艺术产生了深刻的影响,在视觉设计理论领域引起了广泛的关注,并已形成了各种各样的理论阐述。但至今,从视觉语言的角度对这一影响有足够深入地研究和探讨还比较少见。首先我们来研究视觉语言研究本身的原因。由于在早期艺术本体论所形成的本质主义思维方式,导致视觉语言研究遭到了开放媒介观念的猛烈抨击。使其在当下的视觉设计理论当中,处在一种政治不正确的尴尬境地当中。这样,自然就少有理论学者从视觉语言的角度来研究数字技术。但数字技术对视觉设计的影响,又客观地存在着。视觉设计必须,也只有面对数字技术所形成的新的知觉可能性,才可能真正地应对数字技术带来的挑战。其次,由于对于数字技术在视觉设计当中所扮演的角色认识不清。始终按照思维惯性把数字技术作为印刷、影视等领域视觉设计活动的辅助制作工具,而没有将其作为一种独立存在的视觉媒介来看待。而在互联网技术普及之后,数字技术又恰恰主要是作为视觉媒介对视觉设计产生着深远的影响。如果不能从视觉媒介的角度来重新认识数字技术,就不可能真正理解数字技术对视觉设计活动产生了怎样的影响。因此,作为视觉媒介的数字技术正是本文"新媒介"概念的具体所指,当然也就是本文展开视觉语言研究的基本研究范畴。本文在第一章"新媒介,作为视觉媒介的数字技术"中,对数字技术怎样的视觉媒介,及其形成过程做出了具体阐述。现有的视觉设计理论认识视觉对象的观念,是在传统欧洲绘画的文化传承基础上所建立起来的纯粹视觉观念。这一观念无法准确地对发生在数字视觉媒介上的,同时涉及到身体动作和图像的"互动"观看现象做出解释。因而就只好依然沿用传统的视觉理论体系来建构这一新的视觉媒介的视觉语言。而这样做的后果就是,将新媒介视觉语言归结为一种新的电影视觉语言。这样的认识不仅完全无法在观念层面描述出数字视觉媒介与传统视觉媒介的不同之处,也完全无法针对和适应与新媒介相关的视觉设计活动的实际情况。因此,需要从文化观念上做一些根本的转变。新媒介视觉语言的两个基本构成要素:身体动作和图像如何在观看者的心理活动中,以动作感和视觉完形相互匹配的方式结构成一个知觉性的整体。以及它们的构成方式和表现方法。这一部分由于时间较为仓促,无法取得足够多的实践例证。尤其是对构成方式和表现方法的阐述还多停留在理论构想和推论的阶段,需要在今后的研究工作当中进一步深入。
[Abstract]:Digital technology has had a profound impact on visual design art, and has attracted extensive attention in the field of visual design theory, and has formed a variety of theoretical elaboration. However, so far, it is rare to study and discuss this effect from the perspective of visual language. First of all, we study the reasons for the study of visual language itself. Because of the essentialism thinking mode formed in the early artistic ontology, the visual language research was severely criticized by the open media. Make it in the current visual design theory, in a politically incorrect embarrassing situation. Thus, few theorists study digital technology from the perspective of visual language. But the influence of digital technology on visual design exists objectively. Visual design must, and only in the face of the new perception of digital technology, can truly meet the challenges brought by digital technology. Secondly, the role of digital technology in visual design is unclear. Digital technology has always been regarded as an auxiliary production tool for visual design activities in the fields of printing, film and television, but not as an independent visual medium according to the inertia of thinking. After the popularization of Internet technology, digital technology has a profound influence on visual design as visual media. It is impossible to really understand how digital technology affects visual design activities if we can not re-understand digital technology from the perspective of visual media. Therefore, as a visual medium, digital technology is exactly the specific meaning of the concept of "new media" in this paper, which is the basic research category of visual language research in this paper. In the first chapter, "New Media, Digital Technology as Visual Media", this paper gives a detailed description of how digital technology is a visual medium and its forming process. The present theory of visual design is a pure visual concept based on the cultural heritage of traditional European painting. This concept cannot accurately explain the phenomenon of "interactive" viewing that occurs in digital visual media and involves body movements and images. Therefore, the visual language of this new visual medium has to be constructed by using the traditional visual theory system. As a result, the new medium visual language is reduced to a new film visual language. It is not only impossible to describe the difference between digital visual media and traditional visual media, but also to adapt to the actual situation of visual design activities related to new media. Therefore, we need to make some fundamental changes from the perspective of culture. The two basic components of visual language of new media: body action and image how to form a perceptual whole in the psychological activities of the viewer by matching the action sense with the visual gestalt. And their composition and expression. Because of the short time, this part can not get enough practical examples. Especially, the elaboration of constitution and expression is still in the stage of theoretical conception and inference, which needs to be further studied in the future.
【学位授予单位】：天津科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J524

【相似文献】