平面广告设计中意境的营造
发布时间：2018-08-31 12:49
【摘要】：目的探究平面广告设计中意境的营造方式。方法从广告设计中的意境谈起,结合其基本特性及作用,分别从留白构图、图文并茂、传统文化3个方面展开深入探究。结论在进行平面广告创意时,营造一种美好的意境,可以更好地展现平面广告的艺术魅力,取得意想不到的传达效果。
[Abstract]:Objective to explore the way of creating artistic conception in graphic advertising design. Methods from the perspective of artistic conception in advertising design, combining with its basic characteristics and functions, this paper probes into the composition of white space, the combination of pictures and texts, and the traditional culture. Conclusion the artistic charm of print advertisement can be better displayed and unexpected communication effect can be achieved by creating a beautiful artistic conception in the creative process of print advertisement.
【作者单位】： 云南红河学院;
【分类号】：J524.3
，
本文编号：2215035
[Abstract]:Objective to explore the way of creating artistic conception in graphic advertising design. Methods from the perspective of artistic conception in advertising design, combining with its basic characteristics and functions, this paper probes into the composition of white space, the combination of pictures and texts, and the traditional culture. Conclusion the artistic charm of print advertisement can be better displayed and unexpected communication effect can be achieved by creating a beautiful artistic conception in the creative process of print advertisement.
【作者单位】： 云南红河学院;
【分类号】：J524.3
，
本文编号：2215035
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