平面设计中文字图形的情感表现艺术研究

发布时间：2018-09-05 11:13

【摘要】： 文字最早是人类通过对图形的简化升华出的视觉符号。经过人类长期的发展,可以说文字不再是最初的孤立线条,而是被人类广泛充分利用的一种传播媒介。文字已经从最早的被用于事件记载的载体,逐渐的演化成为人类用来感知世界,传达情感的工具。人类不但可以通过文字来进行视觉上的形态认识,还可以用文字来表达抽象的逻辑。更重要的是文字还能够让人类有了一种直接的方式来交流对事物的感悟和思维等更加复杂的信息。本文的主要研究目的就是要探讨文字图形设计是如何在平面设计中将作者的情感和意图传达给受众。首先通过对文字的起源进行了追溯,然后研究文字在人类不同的历史发展阶段和不同地理地域的表现方式和相应的作用,阐述了文字作为抽象符号与图形在人类视觉传达应用中相辅相成的关系,以及文字图形的各种情感表现特征。从而通过实例展现了文字是如何在诸如广告,徽章等平面设计中通过对文字的大小,色彩,形状等特性进行变化,使其能够在和图形结合的情况下一方面实现其最基本的字意与语义的功能,同时又能够通过将文字图形化、意象化,以更富创意的形式和美学效果准确的表达出作者深层的设计思想,情感和意图,以便更好的在现代文字设计教学中引导学生进行思维创作。
[Abstract]:Characters are the earliest visual symbols that human beings sublimate through the simplification of graphics. With the development of human being for a long time, it can be said that writing is no longer an isolated line, but a medium widely used by human beings. Writing has evolved from the earliest carrier used to record events into a tool for people to perceive the world and convey emotions. Human beings can express abstract logic not only by words but also by words. More importantly, words also provide a direct way to communicate more complex information about things, such as perception and thinking. The main purpose of this paper is to discuss how to convey the author's emotion and intention to the audience in graphic design. First of all, by tracing the origin of the characters, and then studying the different stages of human history and different geographical regions of the expression of characters and the corresponding role. This paper expounds the relationship between characters as abstract symbols and graphics in the application of human visual communication, as well as the affective characteristics of characters and graphics. So it shows how characters change in graphic design such as advertisements, badges and so on through the characters of size, color, shape, etc. So that it can combine with graphics on the one hand to achieve its most basic word meaning and semantic functions, but also through the text graphics, imagery, With more creative form and aesthetic effect, the author can express his deep design idea, emotion and intention accurately, so as to better guide the students' thinking creation in the teaching of modern character design.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：J50

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