以创意产业的视角看包装设计的发展

发布时间：2018-09-05 18:26

【摘要】：文化是一个民族的基因,深深的扎根于其中,创意就是发展一个国家、民族的动力。在历史的车轮缓缓进入了21世纪之后,在产业经济的催化下,“文化”和“创意”这两种形态萌发出一种新型的产业形态——文化创意产业。文化创意产业的发展及迅速崛起是历史发展到一定阶段必然产生的结果,目前人们面临一系列的能源危机、环境恶化等严重问题,文化创意产业这条可持续发展的道路也渐渐受到人们的重视。纵观整个世界,凡是经济发展到一定阶段的国家和地区,都纷纷将文化创意产业定为战略的重要发展目标。在英、美、日等发达国家和地区,文化创意产业更是被发展到了极致,并迅速崛起为其重要的产业。随着各个国家文化创意产业如火如荼的发展,我们国家也清楚的看到,它不仅能将各地区、国家、民族的文化资源转化为社会综合效益,还在解决经济发展问题的同时为人们提供越来越多得精神产品。经济是血肉,文化是灵魂,把文化力注入到经济变革发展中去,必将对社会经济的发展产生巨大的推动作用,先进的文化在社会发展中具有统领作用和导航作用,这就称为文化先导力。文化先导力是当今未被普遍认识的精神动力。文化先导力这一理念一旦被更多的人所认识和掌握,那必将给经济的腾飞添上一个新的翅膀。文化力是文化活动的引擎,它是一个民族、一个国家文化活动的物质成果和精神成果,凝聚成永恒的民族精神。我国之所以能源源传承,正是基于文化力的支撑。无助科技硬实力相对于文化力来说,两者是相辅相成又缺一不可。但无论物质科技硬实力如何发达,无论科技之花如何美丽,人类最理想的王冠,最终都是属于文化力的。我国创意产业的发展,大肆强调的是品牌战略,并且鼓励开发具有自主知识产权的知名品牌。为了提升品牌形象,强调品牌产品的附加值,国内许多企业越来越依赖于品牌的包装和广告宣传两方面。由于产品同质化和品牌竞争的全球化,包装除了促销和帮助建立品牌形象之外,它更重要的一个功能就是增加和强化品牌的附加值。所以,我国想要大力发展文化创意产业就决不能忽视对包装产业的发展。创意必须立足于文化才能发展为产业,如今大力发展创意产业为包装设计的发展提供的强大的动力及后勤保障,并能形成良性的循环。而创意产业这一概念的引入,又大大的提升了包装设计的商业价值,文化价值和社会价值,形成一条可持续发展的产业链,提升了我国经济实力,对长远的国家战略上有着重要的作用。本文着重通过以下几点来进行阐述： 1)对于发展创意产业的意义及对我国的影响,并结合包装产业的深入理解和分析,力求对绿色包装、过度包装等问题上有一定的突破性。 2)利用创意产业必须立足于文化、追求产业链的发展模式,为包装产业提供新的研究模式和切入点,使现在的包装设计作品实现功能化、艺术化的完美结合,给人们更直观的美的享受。 3)最后对创意产业给包装设计带来的好处进行总结和展望,并提出未来包装产业的发展方向及设计趋势、产业化趋势等。
[Abstract]:Culture is a nation's gene, deeply rooted in it, creativity is the motive force of developing a country and a nation. After the wheel of history slowly entered the 21st century, under the catalysis of industrial economy, "culture" and "creativity" two forms of germination of a new industrial form - cultural creative industry. The development and rapid rise of the industry is the inevitable result of the historical development to a certain stage. At present, people are facing a series of serious problems, such as energy crisis, environmental deterioration and so on. Cultural and creative industries, the road of sustainable development, have gradually been taken seriously by people. In the developed countries and regions such as Britain, the United States and Japan, the cultural and creative industries have been developed to the extreme and have grown up rapidly as an important industry. Regional, national and national cultural resources have been transformed into comprehensive social benefits, and more and more spiritual products have been provided for people while solving the problems of economic development.
Economy is flesh and blood, culture is soul. If we inject cultural force into the development of economic reform, it will surely exert a tremendous impetus to the development of social economy. Advanced culture plays a leading and navigating role in the development of society. This is called cultural forerunner. Cultural forerunner is the spiritual motive force not universally recognized nowadays. Once more and more people understand and grasp the concept of guidance, it will surely add a new wing to the economic take-off.
Cultural power is the engine of cultural activities. It is the material and spiritual achievements of a nation and a country's cultural activities, and condenses into an eternal national spirit. The reason why our country inherits energy resources is based on the support of cultural power. No matter how beautiful the flowers of science and technology are, the most ideal crown of mankind is ultimately a cultural force.
In order to enhance the brand image and emphasize the added value of brand products, many domestic enterprises are increasingly relying on both brand packaging and advertising. In addition to promoting and helping to establish brand image, packaging is more important to increase and strengthen the added value of the brand. Therefore, if we want to vigorously develop cultural and creative industries, we must not ignore the development of packaging industry. The introduction of the concept of creative industry has greatly enhanced the commercial value, cultural value and social value of packaging design, formed a sustainable industrial chain, enhanced China's economic strength and has a long-term national strategy. Important role.
This article focuses on the following points:
1) The significance of the development of creative industries and its impact on China, combined with in-depth understanding and analysis of the packaging industry, strive to green packaging, excessive packaging and other issues have a certain breakthrough.
2) Creative industry must be based on culture and pursue the development mode of industrial chain, provide new research mode and breakthrough point for packaging industry, make the present packaging design work realize the function, perfect combination of artistry, and give people more intuitive enjoyment of beauty.
3) Finally, the benefits of creative industries to packaging design are summarized and prospected, and the development direction, design trend and industrialization trend of packaging industry in the future are put forward.
【学位授予单位】：安徽工程大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J524.2

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