HF广告公司员工绩效考核体系再设计
发布时间：2018-09-09 08:32
【摘要】：绩效考核是企业为了实现生产经营目的,运用特定的标准和指标,采取科学的方法,对承担生产经营过程及结果的各级管理人员完成指定任务的工作实绩和由此带来的诸多效果做出价值判断的过程。绩效考核在现代企业运营管理中的地位越来越重要,但往往又是许多企业人力资源管理中薄弱的一环。因此,加强对企业员工绩效考核问题研究,对于提高企业管理水平具有重要现实意义。 本文根据HF广告公司员工绩效考核的现状和问题,利用人力资源管理和绩效考核的相关理论,结合广告公司的业务和服务对象的特殊性,力图设计一套符合HF广告公司特点的绩效考核系统,完善HF公司的薪酬方案,以期调动公司员工的积极性,促进该公司的健康快速发展。 本文根据HF广告公司在发展中出现的新情况和新问题作为研究的出发点,按照提出问题,分析和解决问题的逻辑思路,对HF广告公司员工绩效考核体系问题,进行了系统研究和设计。首先,介绍了员工绩效考核的相关理论。其次,分析了HF广告公司员工绩效考核的现状和问题。然后,运用现代人力资源管理中绩效考核和薪酬激励等相关理论,借鉴国内外广告业的管理经验,结合HF广告公司的绩效考核方面存在的各种问题,对HF广告公司员工绩效考核体系的相关问题进行了系统研究和设计。诸如考核的目的、原则、对象及主体重新进行了确认,对考核的内容、指标、权重进行了较为科学的论证和确定,重新构建了新的绩效考核结构模型,设计了新的绩效考核流程等等。最后,对HF广告公司新绩效考核系统进行了评析,提出了进一步的改进计划。 总之,本研究设计对HF广告公司的原绩效考核体系做了一定的优化和改进,使HF广告公司员工绩效考核体系原来存在的考核对象单一,考核指标粗放、考核衡量标准和监控制度缺失的问题,得到了一定程度的改善。对于调动员工的积极性和提升公司的整体绩效,产生了积极的效果。相信对同类行业的绩效考核体系改进和完善,具有一定的参考和借鉴作用。
[Abstract]:In order to realize the purpose of production and management, performance appraisal is to adopt scientific methods by using specific standards and indicators. The process of making a value judgment on the work performance of the managers at all levels who are responsible for the production and operation process and the results of the assigned tasks and the resulting effects. Performance appraisal plays a more and more important role in modern enterprise operation management, but it is often a weak link in human resource management of many enterprises. Therefore, it is of practical significance to improve the management level of enterprises by strengthening the research on employee performance evaluation. According to the current situation and problems of employee performance appraisal in HF advertising company, this paper makes use of the relevant theories of human resource management and performance appraisal, and combines the particularity of advertising company's business and service object. This paper tries to design a performance appraisal system which accords with the characteristics of HF advertising company and perfect the compensation scheme of HF Company in order to arouse the enthusiasm of the employees and promote the healthy and rapid development of the company. According to the new situation and new problems in the development of HF advertising company as the starting point of the research, according to the logical thinking of putting forward problems, analyzing and solving the problems, this paper discusses the performance appraisal system of HF advertising companies. Systematic research and design are carried out. First of all, the related theory of employee performance appraisal is introduced. Secondly, the paper analyzes the current situation and problems of employee performance appraisal in HF advertising company. Then, using the relevant theories of performance appraisal and salary incentive in modern human resource management, drawing lessons from the management experience of the advertising industry at home and abroad, combining with the various problems existing in the performance appraisal of HF advertising company. This paper systematically studies and designs the performance appraisal system of HF advertising company. For example, the purpose, principle, object and subject of the assessment are reconfirmed, the content, index and weight of the assessment are scientifically demonstrated and determined, and a new performance appraisal structure model is constructed. Designed a new performance appraisal process and so on. Finally, the new performance appraisal system of HF advertising company is evaluated, and further improvement plan is put forward. In a word, this research design has made certain optimization and improvement to the original performance appraisal system of HF advertising company, which makes the former performance appraisal system of HF advertising company have single appraisal object and extensive appraisal index. The lack of evaluation standards and monitoring system has improved to a certain extent. To mobilize the enthusiasm of employees and improve the overall performance of the company, have a positive effect. It is believed that the improvement and perfection of the performance appraisal system of the same industry has certain reference and reference function.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F272.92;F713.8
本文编号：2231859
[Abstract]:In order to realize the purpose of production and management, performance appraisal is to adopt scientific methods by using specific standards and indicators. The process of making a value judgment on the work performance of the managers at all levels who are responsible for the production and operation process and the results of the assigned tasks and the resulting effects. Performance appraisal plays a more and more important role in modern enterprise operation management, but it is often a weak link in human resource management of many enterprises. Therefore, it is of practical significance to improve the management level of enterprises by strengthening the research on employee performance evaluation. According to the current situation and problems of employee performance appraisal in HF advertising company, this paper makes use of the relevant theories of human resource management and performance appraisal, and combines the particularity of advertising company's business and service object. This paper tries to design a performance appraisal system which accords with the characteristics of HF advertising company and perfect the compensation scheme of HF Company in order to arouse the enthusiasm of the employees and promote the healthy and rapid development of the company. According to the new situation and new problems in the development of HF advertising company as the starting point of the research, according to the logical thinking of putting forward problems, analyzing and solving the problems, this paper discusses the performance appraisal system of HF advertising companies. Systematic research and design are carried out. First of all, the related theory of employee performance appraisal is introduced. Secondly, the paper analyzes the current situation and problems of employee performance appraisal in HF advertising company. Then, using the relevant theories of performance appraisal and salary incentive in modern human resource management, drawing lessons from the management experience of the advertising industry at home and abroad, combining with the various problems existing in the performance appraisal of HF advertising company. This paper systematically studies and designs the performance appraisal system of HF advertising company. For example, the purpose, principle, object and subject of the assessment are reconfirmed, the content, index and weight of the assessment are scientifically demonstrated and determined, and a new performance appraisal structure model is constructed. Designed a new performance appraisal process and so on. Finally, the new performance appraisal system of HF advertising company is evaluated, and further improvement plan is put forward. In a word, this research design has made certain optimization and improvement to the original performance appraisal system of HF advertising company, which makes the former performance appraisal system of HF advertising company have single appraisal object and extensive appraisal index. The lack of evaluation standards and monitoring system has improved to a certain extent. To mobilize the enthusiasm of employees and improve the overall performance of the company, have a positive effect. It is believed that the improvement and perfection of the performance appraisal system of the same industry has certain reference and reference function.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F272.92;F713.8
【参考文献】
相关期刊论文 前2条
1 冯英浚,王大伟,丁文桓,任柏明;绩效管理与管理有效性[J];中国软科学;2003年04期
2 王淑红,龙立荣;绩效管理综述[J];管理评论;2002年09期
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