平面设计中版式编排与人的视觉习惯关系的研究

发布时间：2018-09-09 20:51

【摘要】：版式编排设计并不是一个新兴的概念，而是在人类文明发展的早期阶段，随着文字的出现以及用文字进行信息传播的时候就已经出现了，是一种朦胧的版式编排意识。随着现代科技的发展，版式编排设计的内涵和外延不断拓展，尤其是工业革命时期，其领袖人物威廉莫里斯开始倡导生活与艺术相融合的“版式设计之美”的设计原则。此后版式设计经过了新艺术运动崇尚自然的洗礼，发展到表现人类内心情感的德国表现主义版式设计，再到追求机械动力主义和速度感的意大利未来派版式设计，以及强调编辑、排版理性化的包豪斯现代主义设计风格，从动荡的20世纪60年代加以最具创造性的语言关注现实生活的大事件，到强化内容要素的波普艺术再到进入极限抽象意境的版式设计的流行，现代版式设计作为现代设计的一种样式已经成为世界性视觉传达的公共语言。本文研究平面设计中版式编排与人的视觉习惯之间的关系。以人的视觉习惯为切入点，研究视觉传达设计的版式编排，提出以更好的传播信息作为版式设计的目标和手段，即“为人而设计”的观点，解决从市场需求到设计者主观创意、版式编排，再到印刷、制作，最后到市场效果检验等一系列环节问题。通过对版式编排设计的发展历史、与人的视觉习惯间关系的概述以及对平面设计中版式编排应用的分类及定位的阐述，认真分析、分类对比了书籍、包装、招贴广告、报纸、网页平面设计中版式编排的设计风格，总结了现阶段版式编排设计的方法与原则，可以充分了解到版式编排是平面设计中一个不可或缺的重要环节，也是引导甚至改变人的视觉习惯的重要工具。本文力求使平面设计中版式编排更符合人的视觉习惯，以强化吸引读者眼球和引导阅读的功能，更进一步凸显版式编排设计的价值。通过对版式设计现象中“视觉心理”“感性排版”“传统排版”“版式管理”等的深入剖析，揭示其内在规律，研究人的视觉习惯在版式编排设计中的应有作用，，达到版式编排设计内容与形式的完美统一，实现有效传达与传播的目的。
[Abstract]:Layout design is not a new concept, but in the early stage of the development of human civilization, with the appearance of characters and information dissemination with the text, it is a kind of hazy layout consciousness. With the development of modern science and technology, the connotation and extension of layout design has been continuously expanded. Especially in the period of industrial revolution, William Morris, its leader, began to advocate the design principle of "the beauty of layout design" which combines life with art. Since then, the layout design has gone through the baptism of nature advocated by the new art movement, and developed to the German expressionist layout design, which represents the inner feelings of human beings, and to the Italian futuristic layout design, which pursues mechanism and speed. And the emphasis on editing, typesetting, rationalized Bauhaus modernist design style, from the turbulent 1960s to the most creative language to focus on the big events of real life, To strengthen the content elements of pop art and then into the extreme abstract artistic conception of layout design, modern layout design as a style of modern design has become a worldwide visual communication common language. This paper studies the relationship between layout arrangement and visual habits in graphic design. Based on human visual habits, this paper studies the layout arrangement of visual communication design, and puts forward the idea of using better communication information as the goal and means of layout design, that is, "design for people", to solve the problem from market demand to designer's subjective creativity. Typography, printing, production, and finally to the market effect test and a series of problems. Through the development history of layout design, the relationship between layout design and human visual habits, and the classification and orientation of layout arrangement application in graphic design, this paper carefully analyzes and compares books, packaging, poster advertisements, newspapers, and so on. The design style of layout arrangement in graphic design of web pages is summarized, and the methods and principles of layout design at present are summarized. It can be fully understood that layout arrangement is an indispensable and important link in graphic design. It is also an important tool to guide and even change people's visual habits. This paper tries to make the layout in graphic design more in line with human visual habits, in order to strengthen the function of attracting readers' attention and guiding reading, and further highlight the value of layout design. Through the deep analysis of "visual psychology", "perceptual typesetting", "traditional typesetting" and "typography management" in layout design, this paper reveals its inherent law and studies the due role of human visual habits in layout design. To achieve the layout design content and form of perfect unity, to achieve effective communication and dissemination purposes.
【学位授予单位】：山东轻工业学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524;G213

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