论中国报业经济制度创新
发布时间：2018-09-11 13:39
【摘要】： 1978年以后,中国报业经济制度在整个中国经济社会转型的大背景下开始了新一轮创新,27年的制度创新历程使得中国报业经济从依靠财政拨款支持的事业单位成为国民经济的一个重要组成部分。2003年全国报纸广告营业额为243.01亿元,占全国广告总营业额的22.53%,中国报业经济的崛起可见一斑。 本文回顾了中国报业经济制度自1949年至今特别是1979年以来的制度演化,引用了《中国新闻年鉴》的大量数据,从制度环境和制度安排两个方面讨论了报业经济的制度冲突:政治管制、市场环境、准入制度和产权安排、管理者选择机制、组织形式。作者试图借用从制度冲突到制度创新的分析框架,结合报纸销售的二重性特征,即把报纸卖给读者和把广告版面卖给广告客户完成后才能实现报业经济利润最大化的特征研究影响报业经济制度创新,并用制度经济学关于制度创新的成本--收益分析方法进行分析。 为消解制度冲突,本文分析了制度冲突的原因,针对性的提出以《新闻法》和专项的报业企业法规范政府和报业集团之间的关系;在报业集团内部区分公益性事业和经营性企业,对经营性资产则通过组建报业集团有限公司进行管理,实现利润最大化;对公益性事业,则考核其法定义务,以实现社会效益最大化的目标。文章还认为尽管制度设计中的报业集团与现实中的报业集团存在较大差异,但从浙江日报报业集团的实践看,报业集团制度创新还是促进了报业经济的增长。
[Abstract]:After 1978, Under the background of the whole economic and social transformation of China, China's newspaper economic system has started a new round of innovation. After 27 years of institutional innovation, China's newspaper economy has changed from a public institution supported by financial allocations to a national economic one. An important component. In 2003, the national newspaper advertising turnover was 24.301 billion yuan. Accounting for the country's total advertising turnover of 22.53, the rise of the Chinese newspaper economy can be seen. This paper reviews the evolution of the economic system of Chinese newspaper industry since 1949, especially since 1979, and cites a large number of data from the Chinese Journalism Yearbook. This paper discusses the institutional conflict of newspaper economy from two aspects: political control, market environment, access system and property right arrangement, manager selection mechanism and organization form. The author tries to borrow the analysis frame from institutional conflict to institutional innovation and combine the duality characteristics of newspaper sales. That is to say, the characteristics of selling newspapers to readers and advertising pages to advertisers to maximize the economic profits of the newspaper industry can affect the innovation of the economic system of the newspaper industry. And institutional economics on institutional innovation of the cost-benefit analysis method to analyze. In order to resolve the system conflict, this paper analyzes the causes of the system conflict, and puts forward to standardize the relationship between the government and the newspaper group by the press law and the special newspaper enterprise law. Within the newspaper group, we distinguish between public welfare undertakings and operating enterprises, and manage the operating assets through the establishment of a newspaper group limited company to maximize profits; for public welfare undertakings, we shall assess their legal obligations. To achieve the goal of maximizing social benefits. The paper also holds that although the newspaper group in the system design is quite different from the real newspaper group, from the practice of Zhejiang Daily newspaper group, the system innovation of the newspaper group has promoted the economic growth of the newspaper industry.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2005
【分类号】：G219.2-F
本文编号：2236843
[Abstract]:After 1978, Under the background of the whole economic and social transformation of China, China's newspaper economic system has started a new round of innovation. After 27 years of institutional innovation, China's newspaper economy has changed from a public institution supported by financial allocations to a national economic one. An important component. In 2003, the national newspaper advertising turnover was 24.301 billion yuan. Accounting for the country's total advertising turnover of 22.53, the rise of the Chinese newspaper economy can be seen. This paper reviews the evolution of the economic system of Chinese newspaper industry since 1949, especially since 1979, and cites a large number of data from the Chinese Journalism Yearbook. This paper discusses the institutional conflict of newspaper economy from two aspects: political control, market environment, access system and property right arrangement, manager selection mechanism and organization form. The author tries to borrow the analysis frame from institutional conflict to institutional innovation and combine the duality characteristics of newspaper sales. That is to say, the characteristics of selling newspapers to readers and advertising pages to advertisers to maximize the economic profits of the newspaper industry can affect the innovation of the economic system of the newspaper industry. And institutional economics on institutional innovation of the cost-benefit analysis method to analyze. In order to resolve the system conflict, this paper analyzes the causes of the system conflict, and puts forward to standardize the relationship between the government and the newspaper group by the press law and the special newspaper enterprise law. Within the newspaper group, we distinguish between public welfare undertakings and operating enterprises, and manage the operating assets through the establishment of a newspaper group limited company to maximize profits; for public welfare undertakings, we shall assess their legal obligations. To achieve the goal of maximizing social benefits. The paper also holds that although the newspaper group in the system design is quite different from the real newspaper group, from the practice of Zhejiang Daily newspaper group, the system innovation of the newspaper group has promoted the economic growth of the newspaper industry.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2005
【分类号】：G219.2-F
【引证文献】
相关硕士学位论文 前1条
1 王怡鹏;我国报业财务管理存在问题及对策研究[D];浙江工业大学;2010年
，本文编号：2236843
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