体育赛事背景广告曝光参数测算软件的设计与实现

发布时间：2018-09-12 08:37

【摘要】：在我国,赛事收入的最主要来源是赞助收入。赞助商广告牌的曝光参数(时间、频次、位置)是评估赞助价值的主要依据。在体育赛事中由于赞助广告牌是作为背景广告出现的,所以,目前国内外通用的赞助价值评估方法是基于背景广告曝光率的计算方法,通过人工观察进行测算,其不足之处在于费时、费力,易出差错。以体育赛事背景广告曝光参数测算为主要研究对象,主要目的在于改进人工测算的不足,在对软件设计原理及需求做详细分析的基础上,通过文献资料法、访谈法、系统分析法、程序语言设计等方法探讨如何设计与开发体育赛事背景广告曝光参数测算软件,其中软件主要实现了赛事背景广告曝光参数测定,赛事转播机位测定及测算结果查询导出的功能,安装与运行环境简单,操作方便,通过对中超赛事的测试,证实软件测算较以往人工测试快捷、准确、自动化程度高,效果良好。从理论和实践上证明体育赛事背景广告曝光参数测算软件的设计与开发具有一定的意义,是一种背景广告曝光参数测定的有效工具。
[Abstract]:In China, sponsorship income is the main source of competition income. The exposure parameters (time, frequency, location) of sponsor billboards are the main basis for evaluating sponsorship value. The calculation method of luminosity is time-consuming, laborious and error-prone. The main object of this paper is to calculate the exposure parameters of background advertisements in sports events. The main purpose is to improve the shortcomings of manual calculation. On the basis of detailed analysis of software design principles and requirements, the method of documentation is adopted. Interview method, system analysis method, programming language design and other methods to explore how to design and develop sports background advertising exposure parameters measurement software, which mainly achieves the game background advertising exposure parameters measurement, game relay location measurement and calculation results query and derive functions, installation and operation environment is simple, easy to operate, and easy to operate. It is proved that the software is quicker, more accurate, more automatic and more effective than the manual test. It is proved theoretically and practically that the design and development of the software for calculating the exposure parameters of background advertisements in sports events is of certain significance and is an effective tool for measuring the exposure parameters of background advertisements.
【作者单位】：上海体育学院体育赛事研究中心;
【基金】：上海市科学技术委员会重点科技公关项目(072705130)
【分类号】：G80-05

【共引文献】