多媒体广告自助发布系统的设计与实现
发布时间：2018-09-12 09:50
【摘要】：广告作为一种有偿的信息传播形式,它与媒体的发展紧密相连。随着多媒体技术的不断发展成熟,传统的广告发布形式相对于现代多媒体时代有很大滞后性。而将多媒体技术应用于媒体广告机系统,使得广告告别了仅依赖于纸质媒介的静止传播时代。多媒体广告已成为当今企业与消费者交流、展示自我形象的一个新型广告样式。 本论文通过研究构建一套多媒体广告自助发布系统的设计与实现的方案,集广告自助上传、付费、自动展示播放于一体,广告发布用户通过点击、触摸、滑动等简单操作完成广告上传和展示。该系统支持自助投币,按照上传文件的类型、文件展示时间以及文件大小计费,用户可以通过移动存储介质,上传多媒体广告到专用设备,系统支持文档、图片、视频等多种媒体格式。系统根据用户设定的内容,经管理员审核通过后展示所上传的广告,实现了广告用户的交互操作和自动播放。 该多媒体自助广告发布系统使用了成熟的Java语言架设服务器、后台管理,并提供相关的服务接口供页面调用;同时使用Ajax网络编程应用以及Flash多媒体互动技术等实现了交互性功能。论文重点围绕基于互动多媒体广告机的硬件系统平台设计和搭建软件系统平台两大部分进行研究。硬件平台详细描述了计算机配置及选择、液晶显示屏和机柜的功能,外接设备支持自助投币;软件平台基于Linux操作系统开发,整合了网络、存储设备和相关硬件接口设备,实现了多任务并发。其应用程序主要包括自助上传、自动播放、软件管理员审核管理三大模块。并进行了各系统模块优化的UI界面设计。“以用户为中心”的设计理念贯穿了整个软件产品开发的始终。 最后从广告发布系统的硬件操作、用户体验和业务流程进行了功能测试,经测试,系统具有较好的稳定性、易用性、可维护性,实现了项目的需求。测试中增加了上传功能模块文件的兼容性,文件管理和对主界面的效果进行修改,并增加了平台的实用性。同时还预留了开发接口为以后开发提供便利,提高了系统的可扩展性。 论文的主要研究工作以及成果包括: 1、在广告发布模式和多媒体应用的结合方面提出新理念,设计了广告自助发布系统的应用模式; 2、设计并构建了系统硬件环境,包括计算机配置及选择、显示模块、外接设备和付费投币模块,实现了各硬件组件的驱动; 3、设计实现了系统软件架构,软件平台基于Linux操作系统,分别对广告计价方式和投币机驱动进行描述,并运用Internet网络实现多媒体广告数据的更新和后台管理功能。 4、实现系统自动播放、文件上传、软件管理员审核管理三大模块的应用程序。 5、使用了成熟的Java语言架设服务器、后台管理,并提供相关的服务接口供页面调用;同时使用Ajax网络编程应用以及Flash多媒体互动技术等实现了诸多实用性的功能。 6、实现各系统模块的UI界面设计。 本系统根据需求和设计,测试了应用程序的硬件系统环境、软件应用程序,实现了项目的目标需求。广告自助发布系统能够给各个行业的产品推广提供一个便捷的渠道,同时为广大消费者及时了解广告信息和商业行为带来便利,具有广阔的应用前景。
[Abstract]:Advertising, as a form of paid information dissemination, is closely related to the development of media. With the development of multimedia technology, the traditional form of advertising publication lags behind the modern multimedia era. The application of multimedia technology to the media advertising machine system makes advertising farewell to the paper media only. Multimedia advertising has become a new advertising style for enterprises to communicate with consumers and display their self-image.
This paper studies the design and implementation of a multimedia advertising self-service publishing system, which integrates self-upload, payment, and automatic display and play. Advertising users can upload and display advertisements by clicking, touching, sliding and other simple operations. The display time and file size are charged. Users can upload multimedia advertisements to special devices through mobile storage media. The system supports documents, pictures, videos and other media formats. The system displays the uploaded advertisements according to the content set by the user and checked by the administrator. Play.
The multimedia self-service advertisement publishing system uses the mature Java language to set up the server, manage the background, and provide the related service interface for the page call. At the same time, it uses the Ajax network programming application and Flash multimedia interactive technology to realize the interactive function. The hardware platform describes in detail the configuration and selection of the computer, the functions of the LCD screen and the cabinet, and the peripheral devices support self-service coining; the software platform is developed based on Linux operating system, which integrates the network, storage devices and related hardware interface devices, and achieves multi-task concurrency. Its application program mainly includes three modules: self-upload, automatic playback, software administrator audit and management, and the UI interface design of each system module is optimized.
Finally, the function test is carried out from the hardware operation, user experience and business process of the advertisement publishing system. The system has good stability, ease of use, maintainability, and the requirement of the project is realized. At the same time, the development interface is reserved to provide convenience for future development and improve the scalability of the system.
The main research work and achievements of the paper include:
1. Put forward new ideas in the combination of advertising publishing mode and multimedia application, and design the application mode of advertising self-service publishing system.
2. The hardware environment of the system is designed and constructed, including computer configuration and selection, display module, peripheral equipment and payment and coining module.
3. The software architecture of the system is designed and implemented. The software platform is based on Linux operating system. It describes the advertising pricing method and coin machine driver respectively. The Internet is used to update the multimedia advertising data and manage the background.
4, to achieve automatic play system, file upload, software administrator to audit the application of the three modules.
5. Use the mature Java language to set up the server, manage the background, and provide the related service interface for the page to call. At the same time, use the Ajax network programming application and Flash multimedia interactive technology to realize many practical functions.
6, realize the UI interface design of each system module.
According to the requirement and design, the system tests the hardware system environment of the application program and the software application program, realizes the target requirement of the project. The self-service publishing system can provide a convenient channel for the product promotion of various industries, and bring convenience for the consumers to know the advertisement information and commercial behavior in time. Broad application prospects.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TP311.52
[Abstract]:Advertising, as a form of paid information dissemination, is closely related to the development of media. With the development of multimedia technology, the traditional form of advertising publication lags behind the modern multimedia era. The application of multimedia technology to the media advertising machine system makes advertising farewell to the paper media only. Multimedia advertising has become a new advertising style for enterprises to communicate with consumers and display their self-image.
This paper studies the design and implementation of a multimedia advertising self-service publishing system, which integrates self-upload, payment, and automatic display and play. Advertising users can upload and display advertisements by clicking, touching, sliding and other simple operations. The display time and file size are charged. Users can upload multimedia advertisements to special devices through mobile storage media. The system supports documents, pictures, videos and other media formats. The system displays the uploaded advertisements according to the content set by the user and checked by the administrator. Play.
The multimedia self-service advertisement publishing system uses the mature Java language to set up the server, manage the background, and provide the related service interface for the page call. At the same time, it uses the Ajax network programming application and Flash multimedia interactive technology to realize the interactive function. The hardware platform describes in detail the configuration and selection of the computer, the functions of the LCD screen and the cabinet, and the peripheral devices support self-service coining; the software platform is developed based on Linux operating system, which integrates the network, storage devices and related hardware interface devices, and achieves multi-task concurrency. Its application program mainly includes three modules: self-upload, automatic playback, software administrator audit and management, and the UI interface design of each system module is optimized.
Finally, the function test is carried out from the hardware operation, user experience and business process of the advertisement publishing system. The system has good stability, ease of use, maintainability, and the requirement of the project is realized. At the same time, the development interface is reserved to provide convenience for future development and improve the scalability of the system.
The main research work and achievements of the paper include:
1. Put forward new ideas in the combination of advertising publishing mode and multimedia application, and design the application mode of advertising self-service publishing system.
2. The hardware environment of the system is designed and constructed, including computer configuration and selection, display module, peripheral equipment and payment and coining module.
3. The software architecture of the system is designed and implemented. The software platform is based on Linux operating system. It describes the advertising pricing method and coin machine driver respectively. The Internet is used to update the multimedia advertising data and manage the background.
4, to achieve automatic play system, file upload, software administrator to audit the application of the three modules.
5. Use the mature Java language to set up the server, manage the background, and provide the related service interface for the page to call. At the same time, use the Ajax network programming application and Flash multimedia interactive technology to realize many practical functions.
6, realize the UI interface design of each system module.
According to the requirement and design, the system tests the hardware system environment of the application program and the software application program, realizes the target requirement of the project. The self-service publishing system can provide a convenient channel for the product promotion of various industries, and bring convenience for the consumers to know the advertisement information and commercial behavior in time. Broad application prospects.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TP311.52
【参考文献】
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