神丹妙药彩衣裳——富有新意的天津中成药包装与广告设计

发布时间：2018-09-13 09:29

【摘要】：正我国的中成药是祖国医药文化宝库中的一朵奇葩,迄今已有两千多年的历史。它素以品种繁多、剂型丰富、疗效确切、副作用小而闻名于世,对于中华民族的健康繁衍起到了无与伦比的重要作用。在当今世界各国“返回大自然”呼声日上的现代社会,中医中药更被国际上的有识之士所重视,正如有关专家所预言:“这颗璀璨的东方明珠必将为全人类带来光辉和希望”。如何将在世界上有广泛影响,具有很高实用价值和丰富科学内容的中药成药进一步推向世界,为世界各国的朋友所熟知和服用,正是天津市中药集团的决策者和包装装潢与广告设计工作者积极思考与努力解决的具有战略意义的重要课题。天津生产中成药的历史悠久,清乾隆、嘉庆年间,就出现了桔荫堂、宝
[Abstract]:Chinese patent medicine is a wonderful flower in the treasure house of Chinese medicine and culture, which has a history of more than 2000 years. It is famous for its variety, rich dosage forms, definite curative effect and small side effects. It plays an unparalleled important role in the healthy reproduction of the Chinese nation. In the modern society, Chinese medicine has been paid more attention by people of insight in the world. As some experts have predicted, this bright Oriental Pearl will bring glory and hope to all mankind. It is the decision-makers of Tianjin Traditional Chinese Medicine Group and the designers of packaging, decoration and advertisement that are well known and used by friends from all over the world.

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