浅谈老上海商业性绘画—月份牌
发布时间：2018-09-14 15:03
【摘要】：本文以19世纪末至20世纪50年代以前的老上海商业性绘画为研究对象,以影响其产生、发展的因素为线索,分析老上海商业性绘画拥有恒久魅力的原因,探索其在当今时代艺术上和经济上两方面的价值。 老上海商业性绘画诞生于19世纪末,是上海开埠后具有时代特征的大众艺术品。西方传入的新科技、先进商业模式,以及各方资本的汇聚,推动了这段时期老上海的工商业发展,而社会变迁、中西文化的交汇,也使文化艺术领域翻开了新篇章。为了推销商品的需要,在尝试多种广告宣传方式失败之后,商业美术家参融了中西画风,创造了独具特色的老上海商业性绘画。它既传承了中国传统国画的特色,又借鉴了西方写实技巧,内容上反映着老上海的商业文化和都市情调,体现社会转折时期人们思想的演变。 而在当代社会,时间的考验难以减退人们对老上海商业性绘画的热情,它激励着当代绘画设计者在艺术形式上勇于创新。作为大众艺术的经典,它给现当代美术发展提供可资借鉴的经验。在经济价值方面,老上海商业性绘画作品的收藏日渐风靡,同时,这种特殊的绘画形式给现代文化创意产业带来发展机遇。
[Abstract]:This article takes the old Shanghai commercial painting from the end of the 19th century to the 1950s as the research object, and analyzes the reason why the old Shanghai commercial painting has the lasting charm with the clue of influencing its emergence and development. Explore its artistic and economic value in the present era. Old Shanghai commercial painting, born in the late 19 th century, is a popular art with the characteristics of the times after the opening of Shanghai. The introduction of new technology, advanced business models and the convergence of capital from all sides promoted the development of industry and commerce in old Shanghai during this period, and the social changes and the intersection of Chinese and Western cultures opened a new chapter in the field of culture and art. In order to promote the need of goods, after trying various advertising methods failed, the commercial artists joined the Chinese and Western painting style, created the unique old Shanghai commercial painting. It not only inherits the characteristics of Chinese traditional Chinese painting, but also draws lessons from western realistic skills, and reflects the commercial culture and urban sentiment of old Shanghai, and reflects the evolution of people's thoughts in the period of social transition. In contemporary society, the test of time can hardly reduce people's enthusiasm for old Shanghai's commercial painting, which inspires contemporary painting designers to innovate in art form. As the classic of popular art, it provides reference experience for the development of modern and contemporary art. In terms of economic value, the collection of old Shanghai's commercial paintings is becoming more and more popular. At the same time, this special form of painting brings opportunities for the development of modern cultural and creative industries.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524
本文编号：2243055
[Abstract]:This article takes the old Shanghai commercial painting from the end of the 19th century to the 1950s as the research object, and analyzes the reason why the old Shanghai commercial painting has the lasting charm with the clue of influencing its emergence and development. Explore its artistic and economic value in the present era. Old Shanghai commercial painting, born in the late 19 th century, is a popular art with the characteristics of the times after the opening of Shanghai. The introduction of new technology, advanced business models and the convergence of capital from all sides promoted the development of industry and commerce in old Shanghai during this period, and the social changes and the intersection of Chinese and Western cultures opened a new chapter in the field of culture and art. In order to promote the need of goods, after trying various advertising methods failed, the commercial artists joined the Chinese and Western painting style, created the unique old Shanghai commercial painting. It not only inherits the characteristics of Chinese traditional Chinese painting, but also draws lessons from western realistic skills, and reflects the commercial culture and urban sentiment of old Shanghai, and reflects the evolution of people's thoughts in the period of social transition. In contemporary society, the test of time can hardly reduce people's enthusiasm for old Shanghai's commercial painting, which inspires contemporary painting designers to innovate in art form. As the classic of popular art, it provides reference experience for the development of modern and contemporary art. In terms of economic value, the collection of old Shanghai's commercial paintings is becoming more and more popular. At the same time, this special form of painting brings opportunities for the development of modern cultural and creative industries.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524
【参考文献】
相关期刊论文 前1条
1 万青\t;黄宾虹与“道咸画学中兴”说[J];文艺研究;2004年06期
，本文编号：2243055
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