艺术系统视野下的现代广告创意美研究

发布时间：2018-10-04 19:48

【摘要】： 本文是在艺术系统视野下,对现代优秀广告的创意美进行全面研究,分析其所具备的各种因素和特征,旨在从艺术的视角出发,为广告创意美的研究开辟一种新的理论思路,为我国的广告创意工作提供一些可以参考的意见或建议。首先,本文介绍了研究的背景、思路和方法,介绍了何为广告创意美,并在前人研究基础之上,将现代广告创意美放在整个艺术系统视野下去研究。其次,本文以艺术系统中的艺术创作,艺术作品,艺术鉴赏三个环节为标准,将广告创意美分为三个相应的部分来分别研究,并各自在艺术的创作过程中得到了分析和比较。最后,本文以广告中的艺术品——公益广告为例,将其放在艺术系统视野下研究,更加鲜明的看到其的艺术美属性,在前文的研究基础之上更进了一步,更具有代表性。
[Abstract]:In the view of art system, this paper makes a comprehensive study on the creative beauty of modern excellent advertisement, and analyzes its various factors and characteristics, aiming at opening up a new theoretical train of thought for the study of creative beauty of advertisement from the perspective of art. For our country's advertising creative work to provide some advice or suggestions. First of all, this paper introduces the background, ideas and methods of the research, introduces what is the creative beauty of advertising, and on the basis of previous studies, puts the modern creative beauty of advertising in the field of view of the whole art system. Secondly, this article takes the artistic creation, the art work, the art appreciation three links in the art system as the standard, separately studies the advertisement creativity cent into three corresponding parts, and has obtained the analysis and the comparison respectively in the artistic creation process. Finally, this article takes the art in the advertisement-public service advertisement as an example, puts it under the artistic system visual field research, more clearly sees its artistic beauty attribute, has taken a step further, more representative on the basis of the previous research.
【学位授予单位】：西安电子科技大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F713.8

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