浅析数字摄影较传统摄影在平面广告设计中的应用优势
发布时间：2018-10-15 15:05
【摘要】：摄影诞生的一百多年以来,作为一种全新的媒介,它越来越重要的参与着我们的生活,可以说,我们的生活就是在被影像的记录与传达中向前迈进着。科技的不断进步推动着社会方方面面的发展,数字摄影从上个世纪八十年代开始探索,到九十年代技术的突飞猛进,它的强大功能使银盐类感光材料加速退出了很多摄影的领域,在设计界,数字技术正越来越快的更新着,数字摄影使影像应用于平面设计的比重也越来越大。 在平面广告设计中,图像是最重要的构成元素。并且,它在平面设计作品中起着越来越重要的作用。很多设计作品之所以优秀是因为采用了更加高质量图像的缘故,数字摄影技术是一种图像数字化的保存、整合处理与传输、加工处理技术。电子技术正以迅猛的速度不断完善进取,在不久的未来,数字摄影技术获取影像将比传统摄影技术获得影像越来越优秀,越来越便捷,越来越自由,对色彩的表现能力也越来越丰富、准确,在设计领域中发挥的优势也越来越大。数字摄影技术的诞生,使影像于人类的意义有了更加丰富的内涵。数字摄影的功能不仅停留于传统摄影的反映真实性,而且可以用于二维空间图像的重新构建,它的成果为平面设计带来了快捷、经济、和便于创意的平台,作为设计师,数字摄影的强大功能更是为创作插上了腾飞的羽翼。
[Abstract]:Since the birth of photography more than 100 years ago, as a new medium, it is more and more important to participate in our life. It can be said that our life is moving forward in the recording and transmission of images. The continuous progress of science and technology has promoted the development of all aspects of society. Digital photography began to explore in the 1980s, to the rapid development of technology in the 1990s. Its powerful function makes silver salt photosensitive materials withdraw from many fields of photography. In the field of design, digital technology is being updated more and more quickly, and digital photography makes the proportion of image applied in graphic design more and more. In the graphic advertising design, the image is the most important constituent element. Moreover, it plays a more and more important role in graphic design works. Many design works are excellent because of the use of higher quality images, digital photography is a digital image preservation, integrated processing and transmission, processing and processing technology. Electronic technology is constantly improving at a rapid pace. In the near future, digital photography will obtain images more and more excellent, more convenient and more free than traditional photography. Color performance ability is more and more rich, accurate, in the field of design play more and more advantages. With the birth of digital photography technology, the meaning of image in human beings has been enriched. The function of digital photography not only stays at the reflection authenticity of traditional photography, but also can be used in the reconstruction of two-dimensional spatial image. The powerful function of digital photography is to insert the wing of soaring for creation.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J524.3
本文编号：2272923
[Abstract]:Since the birth of photography more than 100 years ago, as a new medium, it is more and more important to participate in our life. It can be said that our life is moving forward in the recording and transmission of images. The continuous progress of science and technology has promoted the development of all aspects of society. Digital photography began to explore in the 1980s, to the rapid development of technology in the 1990s. Its powerful function makes silver salt photosensitive materials withdraw from many fields of photography. In the field of design, digital technology is being updated more and more quickly, and digital photography makes the proportion of image applied in graphic design more and more. In the graphic advertising design, the image is the most important constituent element. Moreover, it plays a more and more important role in graphic design works. Many design works are excellent because of the use of higher quality images, digital photography is a digital image preservation, integrated processing and transmission, processing and processing technology. Electronic technology is constantly improving at a rapid pace. In the near future, digital photography will obtain images more and more excellent, more convenient and more free than traditional photography. Color performance ability is more and more rich, accurate, in the field of design play more and more advantages. With the birth of digital photography technology, the meaning of image in human beings has been enriched. The function of digital photography not only stays at the reflection authenticity of traditional photography, but also can be used in the reconstruction of two-dimensional spatial image. The powerful function of digital photography is to insert the wing of soaring for creation.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J524.3
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