当前位置:主页 > 文艺论文 > 广告艺术论文 >

高校艺术设计CIS课程整合的应用研究

发布时间:2018-10-18 15:52
【摘要】: 本文内容主要包括四个部分。第一部分是“CIS”设计与课程整合的概述。阐述了什么是“CIS”设计和课程整合。“CIS”作为一种创造企业形象、增强企业形象影响力、改善企业管理的有效工具,从第二次世界大战后在西方兴起,经过几十年的运作,已经被证明是一种功能强大的企业推进剂。各大高校为培养出“中国特色”的“CIS”设计人才不断进行着教学改革。而课程整合是按一定的专业培养目标,改革课程体系、内容和形式,使课程各要素、结构和层次之间达到相容、相通,浑然一体,使之综合化、科学化、系统化的课程改革整体观念、手段和运行机制。第二部分阐述了在现代设计理念指导下的“CIS”课程的发展。什么是现代设计理念,“CIS”怎样根据这个理念来进行发展战略,并指出企业拿出了他们的经营理念的时候,作为设计师如何将符合企业精神的经营理念和设计师的设计理念结合起来才能发挥最大限度的企业识别功能。第三部分说明了“CIS”设计与高校艺术类课程的整合。从具体上分析了现代“CIS”设计与高校艺术类主要课程包装设计、书籍设计、广告设计的整合,学以致用,理念指导设计,课程之间相互调整、组合和优化。最后对“CIS”设计课程自身整合的发展方向提出了自己的观点和看法。高校是培养有实践能力与创新能力专业人才的前沿阵地,坚持实践与理论相结合,是高校艺术设计专业“CIS”设计课程的质量保证。“CIS”设计课程教学的教学效果最终要受到市场的检验,学生要能够适应市场需求。因此,高校“CIS”设计课程的教学要与社会实践相结合,不断的自我优化、自我整合,培养出来的学生才能是优秀的专业人才。
[Abstract]:This paper mainly includes four parts. The first part is an overview of CIS design and curriculum integration. What is "CIS" design and curriculum integration? "CIS", as an effective tool for creating corporate image, enhancing influence of corporate image and improving business management, emerged in the West after the second World War and has been operating for several decades. It has proved to be a powerful corporate propellant. Colleges and universities are constantly carrying out teaching reform to cultivate "CIS" design talents with Chinese characteristics. Curriculum integration is to reform the curriculum system, content and form according to a certain professional training goal, so that the elements, structure and levels of the curriculum can be compatible, interlinked, integrated, integrated and scientific. Systematic curriculum reform of the overall concept, means and operational mechanism. The second part expounds the development of CIS course under the guidance of modern design idea. What is the concept of modern design, how "CIS" develops its strategy according to this idea, and points out that when enterprises come up with their business philosophy, As a designer, how to combine the management idea in line with the enterprise spirit and the design idea of the designer can give full play to the function of enterprise identification. The third part explains the integration of CIS design and art courses in colleges and universities. This paper analyzes the integration of modern "CIS" design with the main courses of art in colleges and universities, including packaging design, book design, advertising design, application of learning, design of concept guidance, mutual adjustment, combination and optimization of courses. Finally, the author puts forward his own views and opinions on the development direction of the integration of CIS design course itself. Colleges and universities are the front position for cultivating professional talents with practical and innovative abilities, and adhere to the combination of practice and theory. The teaching effect of "CIS" design course should finally be tested by the market, and students should be able to adapt to the market demand. Therefore, the teaching of "CIS" design course in colleges and universities should combine with social practice, constantly optimize and integrate themselves, and cultivate students to be excellent professionals.
【学位授予单位】:湖南师范大学
【学位级别】:硕士
【学位授予年份】:2009
【分类号】:J50-4


本文编号:2279611

资料下载
论文发表

本文链接:https://www.wllwen.com/wenyilunwen/guanggaoshejilunwen/2279611.html


Copyright(c)文论论文网All Rights Reserved | 网站地图 |

版权申明:资料由用户28cce***提供,本站仅收录摘要或目录,作者需要删除请E-mail邮箱bigeng88@qq.com