香烟包装中的广告品牌塑造
发布时间：2018-12-13 14:54
【摘要】：从视觉传达设计和品牌学的角度客观地陈述了香烟包装的内涵,又从包装的质地及外观两个层面上分析了香烟包装的表现形态,引出异性香烟包装将会成为未来香烟包装设计的主流,但因对包装所用印刷机器要求和费用较高,所以在一定时期内还不会被广大受众所接纳。最后通过对"万宝路"和"黄鹤楼"两种香烟品牌进行举例论述了中外品牌广告对香烟包装产生的主要影响。
[Abstract]:This paper objectively states the connotation of cigarette packaging from the angle of visual communication design and brand science, and analyzes the manifestation of cigarette packaging from two aspects: texture and appearance. The heterosexual cigarette packaging will become the mainstream of cigarette packaging design in the future, but it will not be accepted by the broad audience in a certain period because of the high requirement and high cost of the printing machine used in packaging. Finally, the paper discusses the main influence of Chinese and foreign brand advertisement on cigarette packaging through the examples of Marlboro and Yellow Crane Tower.
【作者单位】： 北京工业大学继续教育学院;
【分类号】：J524.2
本文编号：2376719
[Abstract]:This paper objectively states the connotation of cigarette packaging from the angle of visual communication design and brand science, and analyzes the manifestation of cigarette packaging from two aspects: texture and appearance. The heterosexual cigarette packaging will become the mainstream of cigarette packaging design in the future, but it will not be accepted by the broad audience in a certain period because of the high requirement and high cost of the printing machine used in packaging. Finally, the paper discusses the main influence of Chinese and foreign brand advertisement on cigarette packaging through the examples of Marlboro and Yellow Crane Tower.
【作者单位】： 北京工业大学继续教育学院;
【分类号】：J524.2
【参考文献】
相关期刊论文 前1条
1 张永年,周红惠,李成,杨卿;香烟包装设计之我见[J];包装工程;2004年06期
【二级参考文献】
相关期刊论文 前2条
1 饶平山;包装设计中的消费心理研究[J];包装工程;2005年02期
2 王琪;;香烟包装印刷工艺的探讨[J];包装工程;2005年06期
【相似文献】
相关硕士学位论文 前1条
1 黄本亮;我国香烟包装设计情感定位研究[D];苏州大学;2007年
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