女性时尚类杂志视觉设计研究
发布时间：2018-12-14 00:16
【摘要】：“男性读报,女性阅刊”的说法由来已久,女性时尚类杂志在期刊市场的地位不可小视。在名目众多的女性杂志中,女性时尚类杂志是女性杂志中增长最快的一类,占据了大部分期刊广告份额的半壁江山,成为了城市女性生活获取信息的重要来源。本文从视觉传达设计角度对女性时尚类杂志进行分析,从整体视角思考其视觉设计方法,有效提高杂志综合竞争水平。 首先,采用分析样本及抽样的研究方法,通过实地考察报刊销售网点、问卷调研读者群、走访设计行业设计师及出版业内人士,参考大量国内外女性时尚类杂志视觉传达设计风格及内容,籍以明确开展课题研究工作的方向。基于女性时尚类杂志视觉设计这一课题的相关概念及理论展开,进一步清晰了时尚及时尚类杂志的相关范畴,并对女性时尚类杂志的类型、特质做了举例与分析。导出女性时尚类杂志视觉设计特点、现状,总结从整体到局部的视觉传达规律。 其次,针对当前国内女性时尚类杂志视觉设计存在的不足,进行归纳与整理,吸纳国内外成功办刊之道,基于对女性时尚类杂志视觉设计的相关理论的解读,就当前国内期刊现状及影响因素进行了分析。研究其视觉设计的要素构成,进一步阐述要素之间的表现方法。保持整本刊物视觉要素的连续性与版面设计保持一致,从栏目结构到图片风格、字体风格和版面结构的和谐统一,探寻其中的形式美感,发掘出版物设计中的精髓。在研究过程当中,还借鉴了传播学和文化学领域的一些研究成果。针对女性时尚类杂志视觉形象企划涉及的重要环节,做出了细致的分类和论述,视觉形象是实现杂志视觉设计的必要渠道。 最后,植根于设计民族化,紧跟时尚潮流的运营模式,以新锐设计思想为指导,更新设计理念,为国内女性时尚类杂志的设计提供了策划、设计定位和建议提出了自己的观点。对女性时尚类杂志视觉设计的未来发展趋势,提出了发展原创设计的设想和展望。排除杂志装帧设计视觉形象固有套路,有选择性地借鉴西方女性时尚类杂志的成功经验,树立个性化的民族品牌形象,找到面向多媒体交互发展趋势的突破点。归纳出女性时尚类杂志视觉形象涉及的重要环节,做出了细致的分类和论述,总结出视觉形象是实现杂志视觉设计的必要渠道,杂志传播媒介向多元化转型是未来发展势趋。
[Abstract]:"Men read the newspaper, women read the magazine" has a long history, women's fashion magazine in the periodical market position should not be underestimated. Among the many women's magazines, the women's fashion magazine is the fastest growing category of women's magazines, which accounts for half of the advertisement share of most periodicals, and has become an important source of information for urban women's life. This paper analyzes the women's fashion magazine from the angle of visual communication design, thinks about its visual design method from the whole angle of view, and effectively improves the comprehensive competition level of the magazine. First of all, by using the research methods of analyzing samples and sampling, through on-the-spot inspection of newspaper sales outlets, questionnaire survey of readers, visiting designers in the design industry and publishing industry, Reference to a large number of domestic and foreign women fashion magazine visual communication design style and content, in order to clear the direction of research work. Based on the concept and theory of visual design of women fashion magazines, the related categories of fashion and fashion magazines are clarified, and the types and characteristics of women fashion magazines are illustrated and analyzed. The characteristics and present situation of visual design of women fashion magazines are derived, and the rules of visual communication from whole to part are summarized. Secondly, aiming at the shortcomings of the visual design of domestic women fashion magazines, this paper sums up and arranges the ways of successful publication at home and abroad, based on the interpretation of the related theories of the visual design of women fashion magazines. This paper analyzes the current situation and influencing factors of domestic periodicals. Study the composition of the elements of visual design, and further elaborate the expression method between the elements. To keep the continuity of visual elements of the whole publication consistent with the layout design, from column structure to picture style, font style and layout structure harmonious unity, explore the aesthetic sense of form, explore the essence of publication design. In the course of the research, we also draw lessons from some research achievements in the field of communication and culture. Aiming at the important links of the visual image planning of women fashion magazines, this paper makes a detailed classification and discussion. Visual image is the necessary channel to realize the visual design of magazines. Finally, it is rooted in the operation mode of nationalization of design, keeping up with fashion trend, taking new design idea as guidance, renewing design idea, providing planning, design orientation and suggestion for the design of domestic women's fashion magazine. The future development trend of visual design for women's fashion magazines is discussed, and the idea and prospect of developing original design are put forward. Eliminating the inherent routine of magazine binding design visual image, selectively learning from the successful experience of western women fashion magazines, setting up a personalized national brand image and finding a breakthrough point for the development trend of multimedia interaction. This paper summarizes the important links involved in the visual image of women fashion magazines, and makes a detailed classification and discussion. It concludes that visual image is the necessary channel to realize the visual design of magazines, and that the transformation of magazine media to diversification is the trend of future development.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J524
[Abstract]:"Men read the newspaper, women read the magazine" has a long history, women's fashion magazine in the periodical market position should not be underestimated. Among the many women's magazines, the women's fashion magazine is the fastest growing category of women's magazines, which accounts for half of the advertisement share of most periodicals, and has become an important source of information for urban women's life. This paper analyzes the women's fashion magazine from the angle of visual communication design, thinks about its visual design method from the whole angle of view, and effectively improves the comprehensive competition level of the magazine. First of all, by using the research methods of analyzing samples and sampling, through on-the-spot inspection of newspaper sales outlets, questionnaire survey of readers, visiting designers in the design industry and publishing industry, Reference to a large number of domestic and foreign women fashion magazine visual communication design style and content, in order to clear the direction of research work. Based on the concept and theory of visual design of women fashion magazines, the related categories of fashion and fashion magazines are clarified, and the types and characteristics of women fashion magazines are illustrated and analyzed. The characteristics and present situation of visual design of women fashion magazines are derived, and the rules of visual communication from whole to part are summarized. Secondly, aiming at the shortcomings of the visual design of domestic women fashion magazines, this paper sums up and arranges the ways of successful publication at home and abroad, based on the interpretation of the related theories of the visual design of women fashion magazines. This paper analyzes the current situation and influencing factors of domestic periodicals. Study the composition of the elements of visual design, and further elaborate the expression method between the elements. To keep the continuity of visual elements of the whole publication consistent with the layout design, from column structure to picture style, font style and layout structure harmonious unity, explore the aesthetic sense of form, explore the essence of publication design. In the course of the research, we also draw lessons from some research achievements in the field of communication and culture. Aiming at the important links of the visual image planning of women fashion magazines, this paper makes a detailed classification and discussion. Visual image is the necessary channel to realize the visual design of magazines. Finally, it is rooted in the operation mode of nationalization of design, keeping up with fashion trend, taking new design idea as guidance, renewing design idea, providing planning, design orientation and suggestion for the design of domestic women's fashion magazine. The future development trend of visual design for women's fashion magazines is discussed, and the idea and prospect of developing original design are put forward. Eliminating the inherent routine of magazine binding design visual image, selectively learning from the successful experience of western women fashion magazines, setting up a personalized national brand image and finding a breakthrough point for the development trend of multimedia interaction. This paper summarizes the important links involved in the visual image of women fashion magazines, and makes a detailed classification and discussion. It concludes that visual image is the necessary channel to realize the visual design of magazines, and that the transformation of magazine media to diversification is the trend of future development.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J524
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