网络媒体的视觉传达设计研究

发布时间：2018-12-14 00:24

【摘要】： 新世纪是网络发展的时代，人类社会正经历着一场前所未有的信息革命。随着以计算机、通信和信息技术为支柱的互联网络的迅速普及，人类生活的方方面面发生了极大的变化。继印刷、声音、图像诸媒体之后，网络被称为第四媒体，网络综合了声音、图像、图形、文字等多种信息载体，代表着一种崭新的信息交流方式。目前国内外网络媒体的发展十分迅速，而网络媒体仍然是一种以视觉传达为主的媒体形式。网络媒体的迅速兴起，为设计者提供了一种全新的艺术表现形式与空间，更为视觉传达设计的发展带来了诸多可能，它不仅带来设计过程的变化，同时也正在极大的影响着设计风格、设计表现、设计思维方式日益深刻且根本性的变革。本文基于新媒体这一大的框架之下，以网络媒体的发展、特征为出发点，探讨在网络环境下视觉传达设计的表现特征与变迁，分析基于网络多媒体这一平台视觉元素的呈现关系，结合国家新世纪网络课程---电脑广告的设计与制作的这一实践过程，为未来新媒体的视觉传达设计做一些基础的前瞻与理论积累。以互联网为代表的网络及数字新社会，迫切需要创新的设计观念，，人们企盼视觉传达设计在新精神、新艺术、新工具、新空间、新媒体空前发展的情形下，展现出神奇的个性风貌。新技术呼唤的是借以传达新思想和新观念的新形式和新方法，这个时代也许比以往任何时期都更需要清晰而独创的视觉传达设计。
[Abstract]:The new century is the era of network development, human society is experiencing an unprecedented information revolution. With the rapid popularization of the Internet, which is supported by computer, communication and information technology, great changes have taken place in all aspects of human life. After the media of printing, sound and image, the network is called the fourth medium. The network synthesizes many kinds of information carriers, such as sound, image, graphics, text and so on, which represents a new way of information exchange. At present, the development of network media at home and abroad is very rapid, and network media is still a media form based on visual communication. The rapid rise of network media provides designers with a new form of artistic expression and space, and also brings many possibilities for the development of visual communication design, which not only brings changes in the design process, At the same time, it is also greatly affecting the design style, design performance, design mode of thinking increasingly profound and fundamental changes. Based on the framework of new media and the development and characteristics of network media, this paper discusses the characteristics and changes of visual communication design in the network environment. This paper analyzes the presentation of visual elements based on the platform of network multimedia, and combines the practical process of designing and making computer advertisement, which is the national network course in the new century. For the future of new media visual communication design to do some basic foresight and theoretical accumulation. With the Internet as the representative of the network and the new digital society, there is an urgent need for innovative design concepts. People hope that the design of visual communication will develop in the new spirit, new art, new tools, new space, new media unprecedented development, under the circumstances of new spirit, new art, new tools, new space, new media. Show a magical personality. New technology calls for new forms and methods to convey new ideas and ideas. This era may need more clear and original visual communication design than ever before.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2002
【分类号】：G206.2

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