《重建零售：后数字时代的零售未来》英译汉翻译实践报告

发布时间：2023-05-10 04:08

　　新兴技术给各行各业带来了巨大冲击,也把零售业推到了风口浪尖。随着科技的发展,零售业正在发生翻天覆地的变化。新的零售革命即将到来,人们陷入了对零售未来的思考。为了了解国际最新动态,把握企业发展走向,我国有许多商业人士、投资者和企业家都渴望能够读到国外与零售业未来发展走向相关的书籍。然而在探讨零售业未来的最新书籍中,我国并没有译自国外的汉译本。因此,译者决定翻译《重建零售:后数字时代的零售未来》一书。这本书由国际最有影响力的零售未来学家之一——道格·史蒂芬斯所写,它描绘了全球零售革命和消费市场革命,提供了零售的未来图景,对我国商业人士、投资者和企业家极具借鉴意义。基于商业类文本的汉译实践,本报告首先分析了源语文本的内容和语言特征,然后以莱斯的文本类型理论为指导,从词汇、句法、语篇三个层面探索商业类文本汉译的实用技巧。词汇层面采用直译、选词、增译、词性转换等方法;句法层面采用拆分、语序转换、语态转换、注释等方法;语篇层面采用重复法和增词法。本报告表明,赖斯的文本类型理论对商业类文本翻译具有一定的参考价值和指导意义。本报告的目的是:通过翻译该书,促进人们对零售业的了解,为中国零售业的发展与变革...

【文章页数】：123 页

【学位级别】：硕士

【文章目录】：
ABSTRACT
摘要
Chapter One Introduction
    1.1 Background of the Translation Project
    1.2 Significance of the Translation Project
    1.3 Translation Requirements
    1.4 Structure of the Report
Chapter Two Literature Review
    2.1 Early Researches on Commercial Text Translation
    2.2 Reiss’s Text Typology Theory as for the Translation Project
Chapter Three Task Description
    3.1 Introduction to the Source Text
        3.1.1 Source Text
        3.1.2 The Author
        3.1.3 Target Readers
    3.2 Analysis of the Source Text
        3.2.1 The Lexical Features of the Source Text
        3.2.2 The Syntactic Features of the Source Text
        3.2.3 The Discourse Features of the Source Text
    3.3 Translation Process
        3.3.1 Preparation before Translation
        3.3.2 Translation Process
        3.3.3 Proofreading and Revising
Chapter Four Case Study
    4.1 Lexical Level
        4.1.1 Literal Translation
        4.1.2 Wording
        4.1.3 Amplification
        4.1.4 Conversion of Word Class
    4.2 Syntactic level
        4.2.1 Division
        4.2.2 Syntactic Adjustment
        4.2.3 Change of Voice
        4.2.4 Annotation
    4.3 Discourse Level
        4.3.1 Cohesion by Repetition
        4.3.2 Coherence by Addition
Chapter Five Conclusion
    5.1 Findings
    5.2 Limitations
BIBLIOGRAPHY
APPENDIXⅠ
APPENDIXⅡ
ACKNOWLEDGEMENTS
PUBLISHED PAPERS



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