冬装广告中的形容性词语研究及其谱系建立

发布时间：2018-02-02 13:47

本文关键词： 冬装广告商品本体形容词消费者形容词谱系建立　出处：《广州大学》2012年硕士论文　论文类型：学位论文

【摘要】：在商品经济飞速发展的现代社会，广古在社会生活中的作用也是越来越大。与此同时，广告语言的研究也越来越得到重视，并取得了丰硕的成果。但是目前汁对固定产品类型的广告语中的莫一类词语的独立研究还比较少见.鉴于此，本论文以冬装广告为语料，，雄于广告语言谱系研究和建设的思路来对冬装广告中的形容性词语进行了系统的研究，对现有的形容性词语做了接受度的调查，同时并且挖掘了能够适用于冬装广告语的新的形容性词语，最终建立起来了冬装广告语屮的形容性词语的谱系。此外，甚于调g鸐卷的形容性词语在一定程度上也反映 I出产品的相关信息和消费者的态度，因此对广告语创作若和消费者都up有一定的参考价值。
[Abstract]:In the modern society with the rapid development of commodity economy, Guang Gu plays an increasingly important role in social life. At the same time, more and more attention has been paid to the study of advertising language. And has achieved fruitful results. But at present the independent study of the fixed product type of advertising words Mo kind of words is relatively rare. In view of this, this paper takes winter advertising as the corpus. In the advertising language genealogical research and construction of ideas to the winter advertising description of the words carried out a systematic study of the existing descriptive words to do the acceptance of the investigation. At the same time, it excavates the new descriptive words that can be used in winter advertisement language, and finally builds up the genealogy of the description words of winter advertisement language. The descriptive words that are better than the "g" also reflect, to a certain extent, I produce the relevant information of the product and consumer's attitude, so it has certain reference value to the advertisement language creation and the consumer.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：H146

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