标点符号在视觉传达中的运用研究

发布时间：2018-03-26 02:50

本文选题：标点符号　切入点：图形符号　出处：《湖北工业大学》2012年硕士论文

【摘要】：符号最基本的功能是认知和交流，是人们精神交流的重要载体之一，更是表达思想情感的重要手段，各种信息充斥着我们的生活，能否在记忆容量的承载范围之内，让受众接受所传达的信息，突破这个信息同质化的“围城”，这一现实要求我们须寻求一种共享的符号来进行传播。大卫·奥格威说过：“设计一定要引起受众的注意，只要受众注意到了这个设计，那就成功了一半。”实际上引起注意就是信息传播成功的基础，那么一种新的设计元素的运用，或许更能突显传播信息。在这个读图的时代，需要我们用最简明的方式去传播交流，图形具有视觉语言的吸引力,已经被越来越多的大众所接受和认知。标点符号是图形化的字符，发展至今已经形成了使用规范和特定意义。它作为共通的情感文字符号，，不论性别差异，年龄分层，文化程度的不同，都能快速的识别和记忆。作为图形语言，简洁直观又富有厚重的文化底蕴。而标点符号作为一种新的设计元素，它的文字语言和视觉语言的力量已经不容忽视的。本文主要以符号学和传播学为理论依据，分析标点符号作为设计元素的背景、特性、国内外研究动态、形成与发展的现状等等，并进一步从理论意义与现实意义来浅析研究的价值。正文部分，主要以时间作为轴线，从标点符号的起源、形成发展，到至今的具体分类，分析了解到标点符号作为设计元素的特性。以此为基础，在招贴设计中是如何的运用与发展，从特定年代的招贴设计，到新媒体技术的发展，以及给我们呈现的运用效果。可以发现，标点符号已经突破了传统的用法规定，而形成了新的设计元素，为我们的研究提供了新鲜血液。本文的主要创新之处在于：第一，提出了标点符号的新理念，从传统的书面语言文字符号到图形语言符号的运用。第二，提出了标点符号的共享特征，把它作为设计的创作元素，能突破年龄层、文化层、地域层的限制，突显传播信息，跳出同质化，得到便利的沟通。第三，随着新媒体技术的发展，标点符号与新技术的融合，增强了人们的情感联系，也拓宽了设计创作的表现形式。
[Abstract]:The most basic function of symbols is cognition and communication, is one of the important carriers of people's spiritual communication, but also an important means of expressing thoughts and emotions, all kinds of information is full of our lives, can it be within the bearing range of memory capacity, The reality of getting the audience to accept the message and break through the homogenous "siege" of the message requires us to seek a shared symbol to spread. "Design must be noticed by the audience," David Ogilvy said. As long as the audience pays attention to the design, it is half successful. "in fact, attention is the basis for the success of information dissemination, so the use of a new design element may highlight the dissemination of information. In this age of reading pictures, we need to communicate in the most concise way. Graphics have the attraction of visual language and have been accepted and recognized by more and more people. Punctuation is graphical characters. It has developed into a standard of use and a specific meaning. As a common emotive literal symbol, it can be recognized and memorized quickly, regardless of sex, age stratification, or cultural level, as a graphic language. As a new design element, punctuation, as a new design element, can not be ignored because of its power of writing and visual language. Based on the theory of semiotics and communication, this paper analyzes the background, characteristics, research trends, formation and development of punctuation marks as design elements. And further from the theoretical and practical significance to analyze the value of the study. The text, mainly on the axis of time, from the origin of punctuation, the formation of development, to the specific classification, This paper analyzes and understands the characteristics of punctuation as a design element. On this basis, how to use and develop in poster design, from poster design in a particular era to the development of new media technology, It can be found that punctuation has broken through the traditional usage rules and formed new design elements, which provides fresh blood for our research. The main innovations of this paper are as follows: first, This paper puts forward a new concept of punctuation, from the traditional written language symbols to the use of graphic language symbols. Secondly, the sharing characteristics of punctuation marks are put forward as the creative elements of design, which can break through the age level and the cultural level. With the development of new media technology and the integration of punctuation and new technologies, people's emotional ties have been enhanced. It also broadens the expression form of design creation.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：H155;J524

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