绥化市牌匾用语的调查与研究

发布时间：2018-04-13 15:13

本文选题：绥化市牌匾用语 + 语言特点　；参考：《黑龙江大学》2012年硕士论文

【摘要】：商家牌匾用语是一种社会用语,它能直观地反映语言的特点和语言所关涉的社会文化、社会心理特征等。本文主要对绥化市的八条最主要商业街的牌匾用语情况进行了非常系统的调查统计,主要采用的调查方法是目前学者研究社会语言学社会用语的主要方法,即实地调查、收集社会用语语料进而统计分析。总结了绥化市牌匾用语的调查情况,详细分析了绥化市牌匾用语的语言特征、语用、社会文化、社会心理等。绥化市牌匾用语的语言特征从语音、语义、语法方面充分体现出来；绥化市牌匾用语语用主要体现了色彩、语境、修辞手法的特征；绥化市的牌匾用语的社会文化体现了传统文化和现代文化：绥化市牌匾用语的社会心理体现了求福求富、求新求异、求美求雅、从众从俗的心理特征。在调查研究的基础上,总结绥化市牌匾用语存在繁体字使用不规范、外文使用混乱、书写错别字、词语运用不当、牌匾用语歧义等问题,最后提出语言文字规范化的宣传力度要加大、语言文字的综合治理工作要加强、法律监督和监管力度要提高、商家和牌匾制作人员的素质要提高等解决绥化市牌匾用语问题的对策。希望为绥化市商家牌匾的命名提供可借鉴的理论支撑,使语言应用更加规范化,同时可以让人们更加了解绥化,对弘扬绥化寒地黑土文化甚至促进绥化的经济发展都有着现实的意义。
[Abstract]:Business plaque is a kind of social language, which can directly reflect the characteristics of language and the social culture, social and psychological characteristics of language.This paper makes a very systematic investigation and statistics on the use of plaque terms in eight of the most important commercial streets in Suihua City. The main method of investigation is the field survey, which is the main method used by scholars to study sociolinguistic social terms at present.Collect social language data and then statistical analysis.This paper summarizes the investigation of plaque terms in Suihua city, and analyzes in detail the language characteristics, pragmatics, social culture, social psychology and so on.The language features of Suihua plaque are fully embodied in phonological, semantic and grammatical aspects, while the pragmatic features of Suihua plaque mainly reflect the features of color, context and rhetoric.The social culture of the plaque language in Suihua city embodies the traditional culture and modern culture: the social psychology of Suihua plaque reflects the psychological characteristics of seeking happiness and wealth, seeking innovation and difference, seeking beauty and elegance, and following the crowd.On the basis of investigation and research, this paper sums up the problems of nonstandard use of traditional Chinese characters, confusion of use of foreign languages, incorrect use of words and phrases, ambiguity of plaque terms, etc.Finally, it is proposed that the propaganda of the standardization of language and characters should be strengthened, the comprehensive management of language and characters should be strengthened, and the legal supervision and supervision should be enhanced.The quality of merchants and plaque makers should be improved to solve the problem of Suihua City plaque.I hope to provide theoretical support for the naming of the business plaque in Suihua City, make the language application more standardized, and at the same time let people understand Suihua better.It has practical significance for carrying forward the black soil culture in Suihua Cold region and even promoting the economic development of Suihua.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：H13

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