商业领域仿名命名状况的社会语言学考察

发布时间：2018-04-16 00:08

本文选题：商业领域 + 仿名命名　；参考：《沈阳师范大学》2012年硕士论文

【摘要】：近年来，商业领域出现了商品名称的仿名命名现象。笔者选取了中国商标网、搜房网·新房总汇、畅销小说网、音乐专辑网、广告网，从中收集商标名、楼盘名、小说名、音乐专辑名，共搜集了46483个商品名、10104个住宅楼盘名、12549个小说名、15238个音乐专辑名为研究对象，按照本文“仿名命名”的定义，对仿名命名现象进行收集，共收集整理出仿名命名语料3969个。在此基础上对其进行量化梳理与分析，，从社会语言学角度对仿名命名现象进行了比较翔实而全面的考察与分析。首先，本文按语音形式、词汇形式等方面对仿名命名现象进行了分类，并分析归纳了每种类型的特点。其次，本文对仿名命名现象与社会文化心理的关系从商家和消费者的两个维度进行了比较详细的论析。最后，指出商品名称“仿名命名”中存在的问题，并对如何规范引导等问题展开讨论。
[Abstract]:In recent years, the commercial domain appeared the commodity name imitation naming phenomenon.The author selects China Trademark net, Soufang net New Room General meeting, best-selling Fiction net, Music album Network, Advertising net, from which to collect trademark name, real estate name, novel name, music album name,A total of 46483 commodity names, 10104 residential building names, 12549 novel names and 15238 music album titles were collected. According to the definition of "imitating name naming" in this paper, the phenomenon of imitating name naming was collected, and a total of 3969 pseudonymy naming data were collected and sorted out.On the basis of this, the author makes a quantitative analysis of it and makes a detailed and comprehensive investigation and analysis of the phenomenon of name imitation from the perspective of sociolinguistics.Firstly, this paper classifies the analogue naming phenomenon according to phonetic form and lexical form, and analyzes and summarizes the characteristics of each type.Secondly, this paper analyzes the relationship between name imitation and social and cultural psychology from the two dimensions of merchants and consumers.Finally, the paper points out the problems existing in the name imitation of commodity name, and discusses how to standardize the guide.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：H136

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