当代旅游宣传语的修辞分析

发布时间：2018-04-22 06:09

本文选题：旅游 + 宣传语　；参考：《浙江大学》2012年硕士论文

【摘要】：旅游产品是通过媒体的广告形式来进行推广和宣传的,因此,旅游宣传口号的选择也变得越来越重要。那么旅游宣传语中的修辞都包含了哪些,起到了哪些作用,这些问题都是本文着重探讨的。本文坚持以本位语言学为基础,从修辞学角度出发,结合语言科学、心理学、文艺心理学等研究成果,采用理论与实例相结合的方法,对全国各地具有代表性的旅游宣传口号339条进行系统的分析,并将修辞置于广义的修辞中来研究问题。内容涵盖了语音修辞、词语选择、句式选择、辞格修辞、修辞的作用及影响因素等方面。其中语音修辞具体包括声调协调、韵脚整齐、叠音重字；词语选择包括近义词的选择、数字的选择；句式选择包括短句选择、整散句选择、疑问句和陈述句等；辞格修辞包括比喻、拟人、双关、夸张、借代、拈连、对偶和排比；修辞的作用包括语言凝练,琅琅上口、生动幽默,趣味无穷、情感丰富,魅力尽现；影响因素包括时代背景、风俗习惯、受众对象。而本文对对象的特定性和量化的分析是不同于以往相关作品单纯理论分析的创新之处。
[Abstract]:Tourism products are popularized and propagandised through the form of media advertising. Therefore, the choice of tourist slogans is becoming more and more important.
On the basis of the standard linguistics, this paper, from the perspective of rhetoric, combined with the research results of language science, psychology and literary psychology, uses the method of combining theory with examples to systematically analyze the 339 representative tourist slogans in various parts of the country, and put the rhetoric in the broad rhetoric to study the problems. It covers the phonetic rhetoric, the choice of words, the choice of sentence patterns, the rhetoric of rhetoric, the role of rhetoric, and the influence factors. In particular, the speech rhetoric includes the harmonization of tone, the tidy feet and the reduplication; the choice of words includes the choice of synonyms, the selection of numbers, the choice of short sentences, the choice of the whole sentence, the interrogative sentences and the declarative sentences. Rhetorical figures include metaphor, personification, pun, hyperbole, metonymy, duality, duality and parallelism; the role of rhetoric includes language practice, loud and interesting, interesting, interesting, rich and attractive, and the influence factors include the background, custom and audience. This article is different from the specific and quantitative analysis of the object. In the past works related to the theoretical analysis of innovation.

【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：H15

【共引文献】