家庭教育类图书广告语言中的名性词语研究

发布时间：2018-05-04 19:39

本文选题：图书广告 + 图书广告语言　；参考：《广州大学》2012年硕士论文

【摘要】：本文主要是对家庭教育类图书广告语言进行了语言学的应用分析，主要采用的是谱系分析研究理论和广告语言研究的跟踪方法，并且综合了详尽的图书广告语言案例分析和一个网上问卷调查的结果。这里需要指出的是，，本文所采用的跟踪方法，主要是对于可能受众的问卷跟综，没有采用所有的跟踪方法。本文主要分析了家庭教育类图书广告语言的名性词。采用的是屈哨兵的研究框架，在范畴信息词部分的词分类，则是由笔者研究发现、进而命名的。本文同时进行了家庭教育类图书广告语言的跟踪研究。跟踪研究是结合着一个问卷进行的，主要是部分家庭教育类图书广告语言的受众典型倾向语言结果的调查。调查中发现了很多比较有价值的关注点，并且从受众的接受度方面做了语言学的应用研究。
[Abstract]:This paper mainly analyzes the linguistic application of family education and advertising language, mainly adopts the theory of pedigree analysis and the tracking method of advertising language. And has synthesized the detailed book advertisement language case analysis and an online questionnaire survey result. It should be pointed out here that the tracking method used in this paper, mainly for the questionnaire of the possible audience, does not use all the tracking methods. This article mainly analyzes the noun words of the family education kind of book advertisement language. The research frame of Sentinel qu is adopted, and the classification of words in the part of category information words is discovered by the author and then named. This article also carries on the family education kind of book advertisement language tracking research. The following research is carried out in combination with a questionnaire, which is mainly a survey of the typical linguistic tendency of the audience of some family education kinds of book advertising language. Many valuable concerns have been found in the survey, and applied research in linguistics has been done in terms of audience acceptance.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：H146

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