孔子学院在美国的舆论环境评估

发布时间：2018-05-06 20:13

本文选题：孔子学院 + 舆论环境　；参考：《世界经济与政治》2011年07期

【摘要】：国际舆论是制约孔子学院海外发展的一个重要因素,但对此一直缺乏比较系统的研究。美国是全球设立孔子学院最多的国家,作者通过内容分析的方法,对孔子学院在美国的舆论环境进行了初步评估。美国媒体对孔子学院的关注整体上在增多,但负面评价自2005年以来呈总体上升态势,并成为当前的主导评价。究其根源,诸如担心孔子学院成为促进中国政治影响的工具等方面的忧虑是促成消极评价的主要原因,而积极评价则源自于增加商业机会等经济因素方面的考虑。但反观自身,中方的一些做法也不利于提升孔子学院在美国媒体中的形象。有鉴于此,中国有必要因地制宜,根据美国的政治、文化特性,在推广进度、合作模式、外宣策略等相关方面进行及时调整和完善,通过不断改善舆论环境来促进孔子学院在美国的可持续发展。
[Abstract]:International public opinion is an important factor restricting the overseas development of Confucius Institutes, but there has been a lack of systematic research on it. The United States is the country with the largest number of Confucius Institutes in the world. The author makes a preliminary assessment of the public opinion environment of Confucius Institutes in the United States through the method of content analysis. The media in the United States have paid more attention to Confucius Institutes as a whole, but negative comments have been on the rise since 2005 and have become the dominant ones. The main cause of negative evaluation is the worry that Confucius Institute will become a tool to promote Chinese political influence, while the positive evaluation comes from economic factors such as increasing business opportunities. But by contrast, some of China's actions are not conducive to raising the image of Confucius Institutes in the American media. In view of this, it is necessary for China to adjust and improve timely in accordance with local conditions and in accordance with the political and cultural characteristics of the United States in the relevant aspects such as the progress of promotion, the mode of cooperation, the strategy of foreign publicity, and so on. To promote the sustainable development of Confucius Institutes in the United States by constantly improving the public opinion environment.
【作者单位】：湘潭大学哲学与历史文化学院;对外经济贸易大学国际关系学院;
【基金】：国家汉办课题“商务汉语推广的国际环境评估和应急机制建设”(课题编号:471201)的阶段性研究成果
【分类号】：H195;G219.712

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