中国公司机构身份的话语构建

发布时间：2018-06-03 06:49

本文选题：机构身份 + 话语分析　；参考：《华南理工大学》2014年硕士论文

【摘要】：本文以中国的公司为例，探讨机构身份的话语构建。近年来机构身份在社会学、管理学、心理学和语言学领域得到了越来越多的关注。本文以Wodak的语篇-历史分析模式和Halliday的及物性理论为指导，以30篇中国公司官方简介以及公司董事长致辞为语料，探讨公司的机构身份是如何通过此类话语构建的。分析表明，通过对语篇-历史分析模式中指称策略和述谓策略的研究，，公司被构建成具有自信心、人道主义精神、合作团结精神，培养优秀员工的能力并受到国家支持的机构形象。对及物系统的分析发现，公司被构建为具有权威的主动行动者、重要业绩取得者，以及社会贡献者等形象。本文的研究意义在于通过结合语篇-历史分析模式和及物性理论，为研究机构身份的语言建构提供了新的分析视角。其次，通过对公司话语策略的分析，能够为各种机构的自我宣传提供更好的策略，获得读者的认同。
[Abstract]:Taking Chinese companies as an example, this paper discusses the discourse construction of institutional identity. In recent years, institutional identity has received more and more attention in the fields of sociology, management, psychology and linguistics. Under the guidance of Wodak's discourse-historical analysis model and Halliday's theory of transitivity, this paper discusses how the corporate identity is constructed through this kind of discourse, using 30 official introductions of Chinese companies and speeches by the chairman of the company as the corpus. The analysis shows that through the study of referential and declarative strategies in the text-history analysis model, the company is constructed into a spirit of self-confidence, humanitarianism, and cooperation and unity. Develop the ability of excellent staff and the image of the organization supported by the state. Through the analysis of transitivity system, it is found that the company is constructed as an authoritative active actor, an important achievement acquirer, and a social contributor. The purpose of this study is to provide a new perspective for the study of the linguistic construction of institutional identity by combining the text-historical analysis model with the theory of transitivity. Secondly, through the analysis of corporate discourse strategies, it can provide better strategies for various organizations to promote themselves and gain readers' approval.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：H15

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