公共事件类网络流行语的成因及影响探析

发布时间：2018-06-29 23:55

本文选题：公共事件 + 网络流行语　；参考：《辽宁大学》2012年硕士论文

【摘要】：网络流行语是网络环境下一种独特的语言符号变体，其适用范围和影响力不断的提升和扩大，已经从网络传播渗入到现实生活中，不仅是网络时代一种语言表现形式，其反映民众意见和情绪，表达舆论情感的作用日益突出。本文立足于传播学视角，结合社会学、心理学、语言学及大众文化等知识，将诸如“我爸是李刚”等由热点公共事件催生出来的网络流行语作为研究对象，分析其成因及影响价值。结合一些学者的相关著作和成果，对公共事件和网络流行语的概念进行了界定；通过对典型事件的梳理，，总结出公共事件类网络流行语的特点。本文分别从社会文化、受众心理、媒体及语言三大方面详细分析公共事件类网络流行语能够迅速流行，并且覆盖面及影响力大的原因。共事件类网络流行语借助公共事件的导火索，依靠网络平台，衍生出完全不同的含义，和其他方言类、谐音类、数字符号类的流行语相比，它们的价值也有所不同。笔者认为公共事件类网络流行语的盛行，很大程度上引起了广大民众的关注，带来了民意的爆发，促成了舆论合力，加速事件的解决；但也会带来诸如人肉搜索等网络暴力的负面影响。这类流行语引发的后果并不像“有木有”和“hold住”这类流行语那么简单，所以政府、媒体和公众都需要结合自身的特点，正确的引导或接受这类网络流行语引发的影响。本文运用个案分析、文本分析等方法，将单独的一句话或一个词置于整个事件中，不局限于狭小的本体语言学研究范围，而是将研究价值扩展到一定的社会经济文化层面。
[Abstract]:Network catchwords are a unique variant of language symbols under the network environment. Their application scope and influence have been continuously promoted and expanded. It has penetrated into the real life from the network communication. It is not only a form of language expression in the network age, it reflects the opinions and emotions of the people, and the effect of expressing the emotion of public opinion is becoming more and more prominent.
This paper, based on the perspective of communication, combines the knowledge of sociology, psychology, linguistics and popular culture, and analyzes the cause and value of the network buzzwords, such as "my father is Li Gang", which was generated by hot public events. The concept of language is defined; by combing typical events, this paper summarizes the characteristics of public event network buzzwords. This paper, in detail from three aspects of social culture, audience psychology, media and language, analyzes the rapid popularity of public event network, and its coverage and influence. With the help of public events, buzzwords derive completely different meanings from the network platform, and their values are also different from other dialects, homophones and digital symbols.
The author believes that the prevalence of public event network catchwords, to a great extent, has attracted the attention of the general public, brought the outbreak of public opinion, contributed to the joint force of public opinion, accelerated the solution of events, but also brought about the negative effects of cyber violence, such as human flesh search. The consequences of this kind of popular language are not like "wood owned" and "hold" This kind of popular language is so simple that the government, the media and the public need to combine their own characteristics to correctly guide or accept the impact of such network buzzwords.
By means of case analysis and text analysis, this paper puts a single sentence or a word in the whole event, not limited to the narrow scope of the study of ontological linguistics, but extends the research value to a certain social and cultural level.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：H109.4

【引证文献】