基于语料库的著名银行企业简介文体特征分析
发布时间：2018-07-28 06:36
【摘要】：伴随着经济全球化的浪潮,积极实施国际化战略已渐成各国优秀企业的共识。在这一实施过程中,企业面向全球的自我宣传与推广显得尤为重要。而作为此类推广的重要媒介之一,常见于企业门户网站上的公司简介更是扮演着企业展示窗口的作用。对于具有代表性的优秀企业简介的深入研究,有助于人们更好地了解及撰写此类推广性文本。银行业一直是经济全球化的先锋产业,一些银行业巨头的推广策略和经验对于许多发展中的银行及其他企业的国际化推广具有重要的借鉴意义。 本研究基于现代文体学的理论,运用语料库语言学的研究方法,以真实数据为基础,分别从书写,词汇和语法层面,对大规模语料库(BCP)中的著名银行企业简介文本进行定量定性分析。通过与普通英语语料库的对比研究,较全面地揭示的银行企业简介这一特殊语体的文体特点。 研究结果表明,银行企业简介文本具有与普通英语不同的文体特征,综合表现出宣传性文本与专业性文本的特点,具体表现在以下方面：1.银行简介结构清晰,常以主次栏目的形式呈现；2.常使用图片,图表等辅助或加强文字表述；3.标点符号数量相对较少,并且在使用上具有明显特点；4.银行简介的词汇密度低于普通英语,高频词汇相对集中,如频繁使用缩略词,频繁使用术语,频繁使用积极性评价词；5.名词化现象明显；6.人称代词及所有格使用稀少且十分集中；7.高频使用具有积极感情色彩的比较级和最高级；8.频繁使用长句及被动态。进一步的研究表明,这些特点有助于实现此类文本的宣传意图。 以上研究结果对于揭示银行企业简介这一特殊语域的文体特点具有重要意义,并对人们更好地理解,研究及撰写此类文本有所裨益。
[Abstract]:With the tide of economic globalization, the active implementation of the internationalization strategy has gradually become the consensus of the outstanding enterprises of all countries. In this process, the enterprise's self publicity and promotion of the world is particularly important. As one of the important media of this kind of promotion, the company profile on the enterprise portal is often played by the enterprise. The role of the window. The in-depth study of representative excellent corporate profiles helps people to better understand and write such promotional texts. Banking has been a pioneer of economic globalization. The promotion strategy and experience of some banking giants are for the international promotion of many developing banks and other enterprises. An important reference.
Based on the theory of modern stylistics, based on the research method of corpus linguistics, based on real data, this study makes a quantitative qualitative analysis of the famous bank enterprise introduction in large scale corpus (BCP) from the writing, lexical and grammatical level. The stylistic features of this special style are introduced to the banking enterprises.
The results show that the text of the bank company has different stylistic features from the ordinary English, and shows the characteristics of the propaganda text and the professional text, which is manifested in the following aspects: 1. the structure of the bank is clear, often presented in the form of the main and secondary column, and the 2. often makes the use of pictures, charts and other auxiliary or strengthened words; 3. standard The number of point symbols is relatively small and has obvious characteristics in use; 4. the vocabulary density of the introduction of the bank is lower than that of ordinary English, and the high frequency vocabulary is relatively concentrated, such as the frequent use of abbreviations, frequent use of terminology, frequent use of positive evaluation words, 5. Nominalization, 6. person pronouns and possessive use less and more concentrated; 7. high frequency use of positive emotional color of the comparative and most advanced; 8. frequent use of long sentences and dynamic. Further research shows that these features help to achieve this kind of text propaganda intention.
The above results are of great significance for revealing the stylistic characteristics of the special register of bank enterprises, and are helpful for people to understand better and to study and write such texts.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：H052
本文编号：2149234
[Abstract]:With the tide of economic globalization, the active implementation of the internationalization strategy has gradually become the consensus of the outstanding enterprises of all countries. In this process, the enterprise's self publicity and promotion of the world is particularly important. As one of the important media of this kind of promotion, the company profile on the enterprise portal is often played by the enterprise. The role of the window. The in-depth study of representative excellent corporate profiles helps people to better understand and write such promotional texts. Banking has been a pioneer of economic globalization. The promotion strategy and experience of some banking giants are for the international promotion of many developing banks and other enterprises. An important reference.
Based on the theory of modern stylistics, based on the research method of corpus linguistics, based on real data, this study makes a quantitative qualitative analysis of the famous bank enterprise introduction in large scale corpus (BCP) from the writing, lexical and grammatical level. The stylistic features of this special style are introduced to the banking enterprises.
The results show that the text of the bank company has different stylistic features from the ordinary English, and shows the characteristics of the propaganda text and the professional text, which is manifested in the following aspects: 1. the structure of the bank is clear, often presented in the form of the main and secondary column, and the 2. often makes the use of pictures, charts and other auxiliary or strengthened words; 3. standard The number of point symbols is relatively small and has obvious characteristics in use; 4. the vocabulary density of the introduction of the bank is lower than that of ordinary English, and the high frequency vocabulary is relatively concentrated, such as the frequent use of abbreviations, frequent use of terminology, frequent use of positive evaluation words, 5. Nominalization, 6. person pronouns and possessive use less and more concentrated; 7. high frequency use of positive emotional color of the comparative and most advanced; 8. frequent use of long sentences and dynamic. Further research shows that these features help to achieve this kind of text propaganda intention.
The above results are of great significance for revealing the stylistic characteristics of the special register of bank enterprises, and are helpful for people to understand better and to study and write such texts.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：H052
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