基于评价理论对中国国家宣传片韵律结构的研究

发布时间：2018-07-28 13:11

【摘要】：长期以来，受价值观、文化差异等多方因素的影响，西方媒体对中国报道产生了一定程度的偏见和歪曲，由此导致了国外公众对中国某些方面产生了误解。因此，随着国际经济和政治地位的不断提高，中国要相应提高其国际话语权，，改变公共外交策略，以便国际公众正确认识中国。为了塑造和提升中国繁荣发展、民主进步、文明开放、和平和谐的国家形象，中国新闻办公室启动了国家形象系列宣传片的拍摄工作，来作为新时期探索对外传播新形式的一次尝试。2011年初，中国国家宣传片率先登陆美国，标志了中国国家公关时代的到来，也展现了中国主动提高国际传播力的决心。该系列宣传片共分为两个部分，一部分是30秒长度的无讲解词的人物宣传片，另一部分是15分钟长度的配有讲解词的短纪录片。宣传片的讲解词是介绍、解释影片中出现的内容、人物以及事件成因的，并以字幕或配音方式出现的一种语言文本。它是帮助宣传片实现其交际目的的重要工具。那么，对于该宣传片讲解词能否帮助实现影片的交际目的，这一新的语言范式值得研究。系统功能语法创始人韩礼德提出语言具有三大元功能。其中人际功能关注语篇参与者社会关系的协商，即指语言具有表达说话者身份、地位、态度和他对事物的推断、判断和评价等的功能。詹姆斯.马丁在此基础上创立了评价理论。该理论是对语言人际功能研究的发展和完善，并已被应用到多种语篇的分析中。本文以评价理论为基础，结合语旨分析和韵律结构理论对中国国家宣传片讲解词的人际意义进行系统研究，旨在探索该讲解词能否通过韵律结构的构建而实现其人际交际目的，使国外公众了解一个真实、正面的中国国家形象。本文在回顾前人研究成果的基础上提出了全新的分析人际意义和韵律结构的模式，即：1）分析文本语旨，从宏观层面上理解构建文本人际意义的两要素：文本交际者之间的权势地位及交际目的；2)分析并标记构建文本人际意义的评价资源，即态度（Attitude）、介入（Engagement）和极差（Graduation），以从微观的角度勾勒出文中展开的人际主题；3)基于步骤2)构建文本的韵律结构，以证实文本中的评价资源反应出来的人际意义是否与步骤1）中的宏观交际目的相一致。研究结果表明，文中由评价资源构建起来的各种韵律结构作为整体、合理地实现了文本的交际目的。但值得注意的是，本文只是从语言学角度对该解说词的人际意义进行了解读，并未考虑成功实现宣传片交际目的的其他非语言因素，因为它们不属于本项研究的范畴。
[Abstract]:For a long time, influenced by various factors such as values and cultural differences, the western media have a certain degree of bias and distortion of Chinese reports, which has led to misunderstanding of some aspects of China by the foreign public. Therefore, with the continuous improvement of the international economic and political status, China should accordingly enhance its international discourse power and change its public diplomacy strategy so that the international public can correctly understand China. In order to shape and enhance the national image of China, which is prosperous and developing, democratic and progressive, civilized and open, and peaceful and harmonious, the China Information Office has launched the shooting of a series of propaganda films on the national image. At the beginning of 2011, the Chinese national propaganda film first landed in the United States, marking the arrival of the era of China's national public relations, and also showing China's determination to take the initiative to improve its international communication power. The series is divided into two parts, one is a 30-second length of non-explanatory character propaganda, and the other is a 15-minute short documentary with explanatory words. A language text that introduces, explains the content, characters, and causes of events in the film and appears in subtitles or dubbing. It is an important tool to help the propaganda film achieve its communicative purpose. Therefore, the new language paradigm is worth studying whether the explanatory words can help achieve the communicative purpose of the film. Halliday, founder of systemic functional Grammar, puts forward that language has three metafunctions. Interpersonal function focuses on the negotiation of discourse participants' social relations, which means that language has the functions of expressing the identity, status, attitude, inference, judgment and evaluation of the speaker. James On this basis, Martin established the evaluation theory. This theory is the development and perfection of the study of language interpersonal function, and has been applied to the analysis of many kinds of discourse. Based on the theory of evaluation, this paper makes a systematic study of the interpersonal meaning of the explanatory word in Chinese national propaganda film by combining tenor analysis and prosodic structure theory, with a view to exploring whether the explained word can achieve its interpersonal communicative purpose through the construction of prosodic structure. Let the foreign public know a real, positive image of China. On the basis of reviewing the previous research results, this paper proposes a new model for analyzing interpersonal meaning and prosodic structure, I. e.: 1) analyzing textual tenor. From the macro level, we understand the two elements of constructing the interpersonal meaning of the text: the power position and the communicative purpose among the text communicators. 2) analyze and mark the evaluation resources for constructing the interpersonal meaning of the text. That is, attitude (Attitude), interacts with (Engagement) and (Graduation), to outline the interpersonal theme developed in the text from a microscopic perspective. 3) based on step 2), the prosodic structure of the text is constructed. In order to verify whether the interpersonal meaning reflected by the evaluation resources in the text is consistent with the purpose of macro communication in step 1. The results show that various prosodic structures constructed by evaluation resources as a whole can reasonably achieve the communicative purpose of the text. However, it is worth noting that this paper only interprets the interpersonal meaning of the commentary from a linguistic perspective and does not take into account other non-linguistic factors that successfully achieve the communicative purpose of the propaganda film, as they do not belong to the scope of this study.
【学位授予单位】：武汉科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：H116

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